Competitions – games of skill
Competitions are a great opportunity to create a buzz and get the public to really engage with a brand. However they can also be complicated to administer properly and frequently too little attention is given to the most crucial aspect of a competition – that of selecting or judging the winners. The UK CAP Code requires competitions to have at least one judge who is ‘independent of the promoter and their intermediaries’ and most countries around the world have similar requirements that are designed to protect the public from unfair practices and cheating.
PromoVeritas can help with all aspects of competitions from planning the judging criteria, providing expert judges or forming a judging panel – we seek to take away all of the hassle and ensure a promotion is fully compliant. Having judged hundreds of thousands of entries from simple tie-breakers to Instagram photos to new flavours for crisps, we can help plan and shape a competition expertly and take care of reviewing and scoring entries and then providing a carefully selected shortlist of quality entries. Build trust and compliance – use the experts.