Unique codes for a unique promotion.
On-pack promotions create a buzz, can provide extensive consumer data and deepen the level of engagement with a brand.
They are usually run using unique alphanumeric codes printed onto the product packaging and the recipient then enters this code online (or by post and text) for verification to find out whether or not they are a winner either instantly or via a later prize draw.
PromoVeritas have been verifying the safety and reputation of on-pack or codes based promotions since 2002. For every promotion there are risks – codes are valuable and can be stolen from factories or hacked into digitally, misused or simply guessed if they are insecurely generated – the opportunity for fraud is greatest for on-pack promotions.
PromoVeritas can supply a promotion with any number of unique codes (our largest was 100 million codes for a Russian promotion), visit the factories to secure production, conduct the integrity checks on websites and systems to guarantee compliance and handle the process of distributing the winner packs, winning claims and winner verification and management.