The power behind your promotion
Your promotions need to be quick and easy to enter, with all the information an entrant needs to know available instantly. Our passion for supporting great promotions now extends from the legalities of running them to the technology behind them. As well as our bespoke winner selection tools, we are now able to offer a range of online-services that can make it even easier and safer for brands and agencies to run promotions;
Every promotion requires rules, and the UK CAP Code requires all promotions to “…direct consumers clearly to an easily accessible alternative source where all the significant conditions of the promotion are prominently stated. Participants should be able to retain those conditions or easily access them throughout the promotion.”
In a nutshell, this means that all promotions need to have a set of Terms and Conditions that are easy for the public to view always. However, this may not always be possible – the promotion may be on a packet of crisps or a Twitter post where space is limited. The solution is to create a summary set of terms, with the bare minimum of requirements and then post the full set online. This all takes time and cab be costly if adding pages to your website requires authorisation or the input of your technical department.
That is why we created a cost-effective solution. We give you a unique URL link that can be printed on the packet of crisps or posted in the tweet, and this links to our PromoTerms.com site where we securely host the full terms, on a page with your branding. Full compliance, no hassle and at a low cost. See a selection of live T&Cs at www.promoterms.com.
Another requirement of the UK CAP Code is for promoters to “…publish or make available on request the name and county of major prize winners and, if applicable, their winning entries…” (Clause 8.28.5) The idea is to act as a control that a promoter does indeed get round to giving away all the stated prizes, but it can also be a great way of providing consumers with the reassurance that the promotion is being run properly and that the Promoter has nothing to hide.
Few promoters know about this rule, making them in breach of the Code, and of those that do, many tell people to write in and request the information, requiring a lot of paper and administration and cost.
PromoWinners takes away all the hassle and effort. It is a simple and effective way of making sure a promotion is compliant from start to finish. In the terms, it will say ‘…after closing date see www.promowinners.com/YOUR URL, and our bespoke website will host your list of winners clearly on secure pages which are branded to fit with the promotion and with an easy to use search function. This will allow you to move on to your next campaign safe in the knowledge that you have fulfilled your obligations. See a selection of live winners lists at www.promowinners.com.
Text to Win Platform
Using our text marketing platform to run your Text to Win or SMS promotions is a simple and effective way of engaging with customers. We eliminate all the effort, and guarantee full compliance with the CAP Code and any Telecom rules .We will plan and set up your keywords, any auto-responses and the link to T&Cs. We can then take care of the winner selection and winner management too making the entire campaign as secure and successful as possible.
Using a website to collect consumer data or deal with claim redemptions is an easy solution for a lot of promotions. But creating the site can be both costly and time-consuming. PromoVeritas have the tools and the experience to plan, shape and execute the development of separate micro-sites where consumers can go to experience and enter a promotion safely. It can be a standalone site with its own URL, or a link from your existing master brand website, and can be built with the functionality that you need and the protection that you require.
Phone, Email and Post
Sometimes you just want a simple means of consumers contacting you. It could be to enter a prize activity or to claim their reward. Over the years we have handled every type of promotion and we now have the tools required to meet most needs. Or it might be PO Boxes or Freepost facilities for paper entries, or dedicated Freephone or regular phone numbers or a bespoke email account for your specific campaign. PromoVeritas has it all – backed by our excellent and caring customer service team.