CAP Code

15th January 2018

Gaming Companies continue to win over children

With 2018 close on the marketing horizon, it is essential for brands and marketers to be aware of the Dos and Don’ts of running promotions on popular digital platforms.
19th June 2017

Marketing Contracts

30th April 2017

CAP have given guidance on what they actually cover

CAP published an overhaul of their guidance on how far the CAP Code extends to give brands and agencies a clearer understanding of its scope.
26th April 2017

Celebrities warned again over #ad posts

The US Federal Trade Commission has written to ninety celebrity 'Influencers' warning them not to use their fame and extensive social media followings to promote brands without indicating that it is a paid for or sponsored post – usually via the #ad or #spon(sored) hashtags