Are you looking to run a promotion in the Middle East? This is a vast area made up of so many countries - each with their own language, culture, values and politics - that the implications can be overwhelming.
Recently the Direct Marketing Association revealed that a quarter of UK businesses will not be ready to meet the May 2018 deadline for changes to the way they gather, store and use data, as required by the GDPR (General Data Protection Regulation). Most of the worst delayers were branded goods makers.
Is your brand just jumping on the bandwagon and running social media promotions effectively? What is the best social network for your audience? And do you know the rules about running promotions on social media?