New food rules HFSS: Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline. Last week the Committee of Advertising Practice (CAP) set out their ‘tough’ new rules relating to the advertising of HFFS or high fat, salt or sugar food and drink products to children. Find out what you need to know to avoid getting your brand into trouble.
The running of ‘Promotions’ are taking off across the world not just in the UK. Brands and agencies are running more global prize draws, competitions and instant wins than ever before. We have looked at how to run promotions in Italy but it is important to be aware that they can be costly and you must follow all legal requirements of which can be very complicated.