The running of ‘Promotions’ are taking off across the world not just in the UK. Brands and agencies are running more global prize draws, competitions and instant wins than ever before. We have looked at how to run promotions in Italy but it is important to be aware that they can be costly and you must follow all legal requirements of which can be very complicated.
Running a Social Media promotion? Social Media platforms are a quick and easy way to set up prize promotions. However they still need to be run fairly and compliantly, with both local laws and best practices, and the various, often complex rules of the individual social media platforms.
Revisions announced on 30th April 2015 to the British Code of Advertising, Sales Promotion and Direct Marketing (the CAP Code) will have a serious impact on the way that promoters have to run their campaigns, or run the risk of a complaint being upheld by the ASA.