15th December 2016

What you need to know about CAP Code’s new food rules – HFSS

New food rules HFSS: Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline. Last week the Committee of Advertising Practice (CAP) set out their ‘tough’ new rules relating to the advertising of HFFS or high fat, salt or sugar food and drink products to children. Find out what you need to know to avoid getting your brand into trouble.
15th December 2016

Choosing Your 2017 Promotion Prizes: Our Top Tips

We highlight some of the issues concerning alcohol and promotions
15th November 2016

Ten top tips for a successful festive promotion

Our top tips for choosing the right prizes for your promotions this year
1st October 2016

10 Facts Running Promotions in the Italy

The running of ‘Promotions’ are taking off across the world not just in the UK. Brands and agencies are running more global prize draws, competitions and instant wins than ever before. We have looked at how to run promotions in Italy but it is important to be aware that they can be costly and you must follow all legal requirements of which can be very complicated.