Skip to content
PromoVeritas
PromoVeritas
Contact Us
PromoVeritas
  • Home
  • About Us
  • What We Do and Why
  • Our Work
  • News
  • Join the Team
  • Contact

How to run a promotion on TikTok

Abi Roman November 19, 2019

TikTok is one of the fastest growing social media platforms in the world. It has 500 million active users globally, making it the ninth most popular social network ahead of Twitter and Snapchat. But can you run a promotion with it? Our Compliance Manager, Amy Powell, takes a closer look at the TikTok phenomenon.

Launched internationally in September 2017, TikTok’s users film 15 second videos of themselves lip-syncing or acting out funny sketches with the use of songs, filters and sound effects. These short snippets are massively entertaining and shareable which explains TikTok’s exceptional growth. And all of this makes a perfect backdrop for a promotion aimed at the youth market but there aren’t specific rules for promoters yet. Instead, TikTok puts the onus on the promoter to comply with the local laws of the markets they are targeting – these are the rules worth noting in TikTok’s Advertising Guidelines;

9. Promotions

Any promotions, sweepstakes, or contests (collectively, “Promotions”) you run on TikTok must comply with all legal requirements for the territories in which you plan to run the Promotions. This includes posting official rules, disclaimers, and other terms, and complying with marketing regulations.

Unless we agree otherwise, your Promotion must not imply a TikTok endorsement, partnership, or association of any kind, or the same for any other TikTok affiliated company.

TikTok’s guidelines also refer to influencer rules:

4. Disclosures

All advertisements must include any mandatory disclosures, and all disclosures must be clear and prominent. Any advertisements without mandatory disclosures will be suspended.

Protecting children

There are lots of other things that are prohibited from the platform because TikTok are aware of the high proportion of young users. The list includes tobacco, alcohol, gambling, High Fat Salt and Sugar food and drinks, dating apps and crucially all children’s products and services – so if your brand involves any of these avoid using TikTok for promotions.

TikTok promotions we love

Contiki Content Creator – This competition offers the winner a $5,000 budget to explore the world with a friend and be an official TikTok Creator.

Chipotle #Boorito contest – A modern twist on their Halloween tradition of offering discounts to customers in fancy dress, Chipotle encouraged those in costume to post videos of themselves on TikTok, with the five most liked posts winning a year’s supply of burritos.

Ralph Lauren #winningRL – TikTok users were encouraged to make videos of themselves either winning at tennis or at life to win official Polo U.S. Open apparel.

And some top tips from PromoVeritas on running TikTok promotions…

  1. Always post the Terms & Conditions in your promotional post to make it clear how and when to enter, what the prizes are and what restrictions there may be for entrants.
  2. Use a unique hashtag to easily track entries but first be sure to check that it isn’t being used elsewhere.
  3. Always follow the local laws of wherever you are targeting. This can make things complicated but PromoVeritas can advise you on how to run your promotion compliantly anywhere in the world.
  4. Be aware of copyright – check first if you want to share an entry that uses music or content from a film or musician that is copyrighted.

Before you rush to promote your brand on TikTok find out more about the rules and limitations first. Our Legal and Operations teams have hands-on knowledge and experience of running promotions on all kinds of social media platforms, globally. We also invite you to join us at our next free Breakfast Briefing all about running promotions on social platforms and using Influencers on Wednesday 15th January 2020. To find out more contact us on 0203 325 6000 or email info@promoveritas.com.

[/vc_column_text][/vc_column][/vc_row]

« October ASA Rulings Recap Playing by the rules – our Influencer Marketing survey shows solid compliance »

Call us on 0203 325 6000 to find out how we can help your promotion

+44 (0)203 325 6000
info@promoveritas.com
  • Home
  • About Us
  • What We Do and Why
  • Our Work
  • News
  • Join the Team
  • Contact
Proud members of ISO-27001 Accredited Proud members of
Run it Right.
© 2023 PromoVeritas
Privacy Policy Terms of Service Website Terms & Conditions Cookies Policy
We use cookies on our website. All the cookies we use can be viewed using the Cookie Settings button. By clicking “ACCEPT” you consent to the use of all cookies. You cannot disable our essential cookies.
Do not sell my personal information.
Read More
ACCEPTCookie settings
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Essential
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

CookieTypeDurationDescription
cookielawinfo-checkbox-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
viewed_cookie_policy011 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Non Essential

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

CookieTypeDurationDescription
_ga01 yearThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gat_UA-15728851-301 minuteThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gid01 dayThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
bcookie01 yearThis cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
bscookie11 year
csrftoken011 monthsThis cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
GPS030 minutesThis cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
IDE11 yearUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
ig_did11 year
ig_nrcb01 year
lang0This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
li_sugr02 months
lidc01 dayThis cookie is set by LinkedIn and used for routing.
lissc01 year
mid01 yearThe cookie is set by Instagram. The cookie is used to distinguish users and to show relevant content, for better user experience and security.
test_cookie011 months
u02 months
UserMatchHistory01 month
VISITOR_INFO1_LIVE15 monthsThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
YSC1This cookies is set by Youtube and is used to track the views of embedded videos.
Save & Accept