Despite being the 21st tournament this is the first time in history that a World Cup is going to be located in Eastern Europe, therefore this it’s a great and unique opportunity to run promotions in this region that capture the excitement that only the biggest single-sporting competition on the planet creates every four years.
Fancy running a promotion in Russia?
In general, competitions are completely legal, as long as they require a skill. Prize draws are also legal as long as they comply with advertising laws, civil laws and personal datat laws. It is also important to be mindful of cultural differences and practices when running a promotion in a country as unique as Russia.
Here are the main things to consider when running a promotion in Russia.
World Cup Promotions
If you are planning to run a promotion that is connected to the 2018 FIFA World Cup it is vital to note that FIFA and organisations that are associated with them are the legal owners and hold the rights of any competitions. These rights include financial rights, audio-visual and radio recordings, reproduction, broadcasting, marketing, promotional rights and more!
Despite this, such a globally renowned sporting event makes it worth trying to leverage some of the excitement by using promotions to gain recognition for your brand or product.
During the 2014 World Cup, Nike’s social media presence became hugely uplifted because of a marketing video that they released, and they soon became the most recognised brand of the entire World Cup. But beware if you are not a sponsor. You could be penalised for trying to ‘join the party’ if you haven’t paid the entrance fee. So, what do you need to know?
Our top 5 tips for running a World Cup promotion if you are not a sponsor.
So if you’re considering running a promotion in Russia, or anywhere in the world, or if you are planning a world cup promotion speak to PromoVeritas for advice first.
Contact us at firstname.lastname@example.org or call +44 203 325 6000.