Welsh Government make additional proposals to HFSS restrictions.
In a bid to reduce obesity the Welsh Government have launched fresh consultations which include proposals for restricting HFSS promotions in stores and a minimum age of sixteen for sales of energy drinks. Amidst confusion in England stemming from the delay of some HFSS restrictions is this going to confuse retailers and brands even further?
The key differences that the Welsh Government’s consultation proposes, as part of their Healthy Weight Healthy Wales Strategy are;
- HFSS categories that include table sauces, pasta with added ingredients and cooking sauces.
- Free standing display units to have HFSS product restrictions alongside store entrances, checkouts and ends of aisles.
- The addition of temporary price reductions to multibuys and other HFSS product promotions.
A second Welsh consultation also proposes a ban on energy drinks to under 16 year olds, as well as potentially tea, coffee, and any high caffeine drinks in stores and online.
The Welsh Government aims to achieve the goals of its strategy by 2030 and to support the UK Government’s action to introduce advertising bans on HFSS by 2024. However, whilst the timeline for these new proposals is not yet clear it is something that retailers and brands must consider as they begin planning for the HFSS changes that begin this October.