What we do and why
Our name literally means truth in promotions
PromoVeritas are not simply a marketing agency who run great prize promotions. Our passion is running great promotions right, so they are safe for consumers to enter, and so that the brands and agencies behind them are free from any risk.
Our company was founded in 2002 to bridge the gap between creative marketing ideas and compliant legal execution. We help brands and their agencies keep their marketing and promotions on the right side of the law.
Our vision is to use our knowledge, expertise, care and passion for detail to ensure that all types of promotions via whatever medium are conceived and delivered fairly, securely and in compliance with the law and general best practice.
In this way PromoVeritas will protect both the interests of the brand, their agencies and also the consumer, who with increased confidence about the fair operation of the promotion, will be more likely to participate.
Winning trust worldwide
Whilst consumers trust brands to provide quality goods at a fair price, they also expect them to run their prize promotions fairly and legally. Who can brands or their agencies trust for this crucial task?
At PromoVeritas we stand between promoters and their consumers as a symbol of independence, fairness, and impartiality, upholding the CAP Code in the UK and the local laws around the world. It is this integrity that builds genuine trust between brands and consumers.
Our core principle is to
We could list every service we offer…
Ok we will
We Rule The Rules
The laws and rules surrounding promotions around the world are too complex and different to mention, so here is a snapshot of the main regulations.
In the UK
The CAP Code (Committee of Advertising Practice)
Consumer Protection from Unfair Trading
Data Protection Act 2018
Gambling Act 2005
Betting, Gaming Lotteries and Amusements (Northern Ireland) Order 1985
The Portman Codes of Marketing on Alcohol Marketing and Sponsorship
Each country has its own legislation, language, culture and red-tape to navigate and the penalties for abusing these can be huge fines, or even prison. This is why PromoVeritas have developed an expansive knowledge and practical experience of running successful promotions anywhere in the world.