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    Powering Amazon promotions worldwide

    Prime Day 2022

    Amazon supported the small businesses selling in Amazon’s store by giving customers the chance to win millions of prizes for every dollar, pound, euro, or other unit of currency they spent in the lead up to Prime Day. For their Prime Day Sweepstakes promotion to be a success Amazon needed a comprehensive entry portal that combined excellent user experience with legal compliance at its heart, capable of delighting and servicing customers around the globe.

    Industry:

    • E-Commerce

    Services:

    • Prize allocation
    • Prize draws
    • Terms and Conditions
    • Legal Review
    • Tax registrations
    • Rewards portal
    • Entry Page

    Countries:

    • Australia
    • Spain
    • Japan
    • France
    • Germany
    • Mexico
    • UK
    • USA

    What the client needed

    For their Prime Day Sweepstakes promotion to be a success Amazon needed a comprehensive entry portal that combined excellent user experience with legal compliance at its heart, capable of delighting and servicing customers around the globe.

    How we powered their promotion

    We brought together a team of 30 skilled specialists to ensure Amazon’s ambitious promotion would be the success they wanted.

    We created a brand-new portal to handle over 40 million entries. and worked to integrate with Amazon’s own systems. allowing entrants around the world to access the portal through Login with Amazon.

    On top of this we also drew on our unrivalled expertise to ensure compliance with local rules in all territories across 8 world markets.

    8

    different international markets

    <4months

    to create our biggest ever secure online portal

    40000000+

    entries

    25million

    prize fund

    Testimonial

    “Amazon is delighted to once again put the power of Prime Day behind supporting small businesses, and we’re so glad to be able to enable this unique opportunity for customers in collaboration with PromoVeritas, who provided us with seamless legal, digital and customer experience expertise.”

    Keri Cusick, Director of Small Business Empowerment

    More case studies in retail:

    To encourage the public to go ‘madbury’ over the launch of a new flavour Cadbury Dairy Milk bar, Mondeléz UK ran an inventor competition inviting fans to create their very own dream bar from a huge list of ingredients.

    Cadbury Inventor

    Read full case study
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    +44 (0)203 325 6000  •  info@promoveritas.com

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