We power promotions through

Legal advice

Our in-house team of legal professionals, including fully qualified lawyers and legal executives, have extensive knowledge of promotional legislation and regulations in nearly every country. They are supported by a network of handpicked specialist marketing lawyers around the world who can provide more detailed guidance where necessary. We use this expertise to shape your promotional concepts and ensure that they can run from Chile to China, Australia to Austria, usually with only minor adjustments.

The consumer comes first. We are experts at drafting promotional terms & conditions that are clear and concise but still ensure compliance with local and international rules and regulations.

Terms do not sit in isolation, they need to be integrated into the packaging or the advertising for the campaign. That is why we also like to review and advise on all other forms of marcomms created by your agency. We seek to ensure compliance with local laws and avoid any misleading marketing practices as well as maintaining consistency of messaging.

Many countries require pre-registration of a promotion, the purchase of a licence or in some cases an insurance bond to cover the cost of prizes. Our team handles all the local registration requirements on behalf of our clients, including liaising with local authorities for licences and the publishing of Terms & Conditions or Winner Lists. Get it wrong, at your peril.

Our team of in-house lawyers are skilled in drafting, reviewing, and interpreting a wide range of commercial and other contracts. This includes, but is not limited to, Master Service Agreements, Statement of Work, Sale/Purchase agreements for both goods and services, Non-Disclosure Agreements, Waivers and Disclaimers, and Influencer Contracts. Working in marketing helps us add an extra dimension to our legal reviews, we know the art of the possible, we know how brands and agencies think.

Cadbury Inventor

To encourage the public to go ‘madbury’ over the launch of a new flavour Cadbury Dairy Milk bar, Mondeléz UK ran an inventor competition inviting fans to create their very own dream bar from a huge list of ingredients.

Amazon supported the small businesses selling in Amazon’s store by giving customers the chance to win millions of prizes for every dollar, pound, euro, or other unit of currency they spent in the lead up to Prime Day. For their Prime Day Sweepstakes promotion to be a success Amazon needed a comprehensive entry portal that combined excellent user experience with legal compliance at its heart, capable of delighting and servicing customers around the globe.

Prime Day 2022

Amazon supported the small businesses selling in Amazon’s store by giving customers the chance to win millions of prizes for every dollar, pound, euro, or other unit of currency they spent in the lead up to Prime Day. For their Prime Day Sweepstakes promotion to be a success Amazon needed a comprehensive entry portal that combined excellent user experience with legal compliance at its heart, capable of delighting and servicing customers around the globe.