10 Questions to Ask Before You Choose a Promotion Technology Partner
Most agencies can build a landing page. Many can create a form.
Far fewer understand what it takes to run a secure, compliant and trusted consumer promotion. Before choosing a partner, ask these ten questions.
How will your promotional tech partner help you to achieve the objectives you have set for this promotion?
Will they just “do,” or will they also advise, based on years of relevant experience?
At PromoVeritas we know effective prize promotions as much as we know promotional tech. We can advise, guide and assist from concept to delivery.
How will you protect the promotion from fraud and automated entries?
Attractive prizes inevitably attract cheats seeking to win, and hackers seeking your data. Can they explain:
- Bot detection
- Duplicate entry identification
- Suspicious traffic monitoring
- Active campaign monitoring
- What happens when fraud is detected
Or are they simply relying on a website form and basic validation?
At PromoVeritas, everything we build has both compliance and security built in.
What happens after the website goes live?
Who is responsible for:
- Monitoring and reporting on participation
- Identifying unusual activity and investigating suspicious behaviour
- Solving or escalating issues
Building the site is only one part of running a successful promotion.
How will winners be selected fairly and transparently?
Can they demonstrate:
- An auditable, independent and secure winner selection process
- Governance procedures
- Defensible decision-making
If a winner is challenged, how will they evidence the process?
Have they run promotions at scale before?
What happens if participation significantly exceeds expectations? Has the platform been designed to handle:
- High traffic volumes
- Large entry numbers
- Increased operational complexity
We have run campaigns that received millions of entries, including those linked to TV ad spots resulting in massive and sudden spikes. You need a solid, scalable platform.
How will they support campaigns running across multiple markets?
How will language, messaging, user journeys and promotional mechanics be adapted for local audiences while maintaining the integrity of the campaign?
We handle this end to end — legals, translations and easy-language sub-sites included — so nothing is left for you to coordinate market by market.
How will they ensure full data protection compliance, and that participant data is secure?
Many providers will tell you they are GDPR compliant. Fewer can explain what happens when a participant:
- Withdraws consent
- Requests data deletion
- Exercises their Right to be Forgotten
Can they manage those requests efficiently, without compromising campaign integrity or reporting accuracy? Where is the data stored? How is it encrypted? Who has access? How is it secured? What controls are in place to protect it?
If the answer is vague, that’s worth exploring further.
What information security certifications do they hold?
Words do not provide sufficient protection — and the fines can be significant.
- ISO 27001
- Cyber Essentials Plus
- Other recognised security standards
Independent certification provides external validation that information security processes have been assessed and maintained.
What level of professional indemnity and cyber insurance do they hold?
Ask:
- Do you have professional indemnity insurance?
- What level of cover is in place?
- Do you hold cyber insurance?
- What risks are covered?
The answers can tell you a lot about how seriously a provider takes risk management.
Are they just building a website, or helping you to run the whole promotion?
This is the most important question. A promotional campaign involves:
- Consumer participation
- Data collection
- Winner management
- Fraud prevention
- Governance
- Compliance
- Reputation management
The real question is: who is helping you manage all of that?
Planning a promotion?
Whether you’re launching a prize draw, competition, instant win, creator campaign or multi-market promotion, PromoVeritas can help shape, build and deliver a campaign designed to succeed.
Talk to our team →
