Ambush marketing is when a brand tries to ride on the coat-tails of big event, usually sports related, without incurring…
This month our Legal Executive, Petronella Connett, takes a look at recent rulings by the Advertising Standards Authority. Vicks (t/a…
This week social media was flooded with angry fans of Molly-Mae Hague who suggested that she had fixed a prize…
At our webinar last week, we investigated what the effects of COVID means for brands and retailers going in the…
This month it was announced that ITV face the threat of fines for failing to correctly handle prize entries received…
This week the BBC investigated consumers being tricked by fake online promotions and came to PromoVeritas for expert advice. “Criminals…
There is currently no single unified approach to administering consumer or trade promotions across the world – every country has…
Train your team to run world class promotions with our monthly complimentary Compliance Made Easy webinar. Although PromoVeritas are the…
Are your campaigns in the doldrums? Is your marketing plan in disarray? Danielle Raperport, Account Director, explores why seasonal promotions…
Great seasonal promotions grab the attention of customers and boost sales and engagement. Learn all about them at our next…
Our series of Bitesize videos makes running promotions easy to understand. In this video Jorja Knight, our Head of Legal,…
Discover how to expand your brand and run effective promotions overseas and across multiple markets. There is no unified approach to running promotions…