News

  • FBI shuts down ad fraud scheme
    FBI shuts down major fraud scheme worth over $30 million
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  • Focus on Partnerships: Bring some Hollywood Magic to your brand
    Running film based promotions can create far reaching opportunities for your brand
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  • Thinking of running an Advent calendar promotion?
    Our Top Tips for running a festive Advent Calendar promotion this Christmas
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  • Superdrug receives ASA Ruling for free gift promotions
    High street favourite receives bad press over failing to give out freebies
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  • Terms Apply = Instant Fail
    Is it ever acceptable to simply state "T&Cs Apply!"
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  • Strict ban on Ireland's alcohol advertising. Will the UK be next?
    Irish government agrees to strict rules for advertising alcohol around children.
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  • Running Promotions Overseas
    Unfortunately, there is currently no single unified approach to administering consumer or...
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  • Another ASA Ruling for Made in Chelsea Influencer
    Made in Chelsea star Louise Thompson faces her second round of backlash...
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  • A great day for Europe’s creators? EU Parliament agree to controversial copyright reforms
    EU lawmakers have approved controversial changes to internet copyright laws.
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  • GDPR is set to have a much greater impact beyond the EU
    GDPR is set to have a much greater impact beyond the EU!...
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  • UK ban on energy drinks
    UK Teens could be banned from buying energy drinks as Ministers launch...
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  • Meet the PromoVeritas Legal Team
    The PromoVeritas Legal Team are central to planning and implementing promotions without...
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  • Influencer Marketing: Still the next big thing?
    Is using bloggers and celebrities to promote your brand still a good...
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  • The secret to compelling promotions: Creating instant winners instead of losers
    Winner communications are a vital part of running promotions successfully
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  • The Forgotten Art of Winner Communication
    Winner communications are a vital part of running promotions successfully
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  • Nestlē loses historic KitKat trademark case
    Nestlē have lost their bid to trademark KitKat's four fingered bar
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  • Build-a-Bear promotion ends in disaster
    Chaos over a simple promotion offering cheap Build-a-Bears meant 5 hour waits...
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  • Meet our Legal Team
    You can run a promotion anywhere in the world with the support...
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  • Artificial Intelligence: Changing the future of promotions
    Artificial Intelligence is changing the world around us in many ways, including...
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  • Focus on Partnerships: Bring some Hollywood Magic to your brand
    Running film based promotions can create far reaching opportunities for your brand
    Read More
  • Top tips when running a promotion in Russia, World Cup Style!
    The FIFA World Cup hosted by Russia is just round the corner...
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  • What the consumer really thinks about GDPR and data
    A report shows just want consumers think about data privacy and GDPR...
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  • UK’s Data Protection Bill on track to be adopted by 25 May
    With only 10 days to go we take a look at how...
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  • The ASA’s Annual Report ‘shows more impact’ on the marketing industry
    The ASA's Annual Report shows they are tackling society's issues
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  • The ASA have issued new guidance on misleading marketing
    ASA guidance on misleading advertising and substantiated claims
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  • on-pack promotion
    Should your brand run an on-pack promotion?
    Discover how to run outstanding on-pack promotions
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  • Know the Rules of Instagram Promotions
    Find out what you need to know to run a successful Instagram...
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  • LASL hero? Win a crate of beer every week!
    To celebrate PromoVeritas' exclusive sponsorship of the LASL League we are giving...
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  • Is your next promotion GDPR compliant?
    We take a look at how GDPR will affect your promotions
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  • How to run a successful competition - our breakfast briefing
    Find out how to run a successful competition
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  • Facebook investigated by the ICO and US Congress for huge data breach
    Data breach of 50 million users' personal data has Facebook founder apologising
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  • GDPR UPDATE: Do you need to pay the ICO's new Data Protection charges?
    Do the ICO's new Data Protection charges affect you?
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  • No more registrations for promotions in Argentina
    Running promotions in Argentina is now possible for overseas promoters!
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  • 100 days to GDPR – what do marketers need to know?
    The countdown to GDPR is underway - find out what marketers need...
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  • PromoVeritas to sponsor the London Advertising Softball League!
    We are proud to be sponsoring the London Advertising Softball League and...
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  • New York Times investigation exposes the truth about fake Twitter followers
    The investigation found that Devumi had created thousands of fake Twitter accounts...
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  • A guide to running promotions in Germany
    Here are some of our top tips when running a promotion in...
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  • The promotion that has gripped the nation!
    Everyone is talking about the white Creme Eggs that Cadburys have hidden...
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  • Gaming Companies continue to win over children
    With 2018 close on the marketing horizon, it is essential for brands...
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  • The Daily Mail asked PromoVeritas how to win at promotions
    The national paper asked us for tips to help their readers win...
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  • A guide to running successful and compliant social media promotions in 2018
    With 2018 close on the marketing horizon, it is essential for brands...
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  • Can family participate in your promotions?
    A recent ASA Ruling highlighted the issue of whether family of employees...
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  • PromoVeritas become DMA member
    PromoVeritas become DMA member
    PromoVeritas are now proud members of the DMA - find out how...
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  • Paperchase promotion causes public outcry
    A recent Paperchase promotion in the Daily Mail ended with the retailer...
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  • User Generated Content Campaigns
    Why Your Next Campaign should include User Generated Content
    Executed well User Generated Content can create compelling promotions with a difference...
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  • ASA crack down on “hidden advertising” within Influencers' Snapchat posts
    Reality television came head to head with the Advertising Standards Authority (ASA),...
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  • Are your prize draws luring consumers into a false sense of security?
    Brands should be more aware of the impact of promoting a prize...
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  • There's still time to run a great Halloween promotion!
    With the Halloween festivities gradually approaching it’s a great time for marketers...
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  • Are your promotions disability friendly?
    A recent ruling by the ASA highlights the important issue of disability...
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  • The Sun Savers Fake Facebook Promotions
    The Sun asked PromoVeritas how to spot a fake Facebook promotion
    Scam Facebook promotions may be affecting your brand, so we gave The...
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  • Planning your next promotion using Influencer Marketing
    Find out more about the risks of Influencer Marketing at our next...
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  • Twitter trialling 280 character limit
    Twitter are testing increasing the 140-character limit to 240.
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  • BBC reports on the rise of fake Facebook promotions
    The BBC has investigated the rise of fake Facebook raffles scamming the...
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  • GDPR
    Only 9 months until GDPR. Are you ready for the EU's new data protection laws?
    7 things you need to know now to get ready.
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  • Brands and their followers are still victims of fake Facebook pages
    Many brands across multiple industries have been the victims of social media...
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  • A double win for PromoVeritas at the FSB London Business Awards!
    PromoVeritas win Creative & Media Business of the Year and Entrepreneur of...
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  • 21st century promotions are leaning towards Snapchat
    Snapchat is becoming a catalyst for brands implementing promotions in the marketing...
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  • Top tips when running a promotion in Russia, World Cup Style!
    With next year’s FIFA World Cup hosted by Russia gradually looming, are...
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  • Morrisons fined for harassing unsubscribed customers
    Last week the Information Commissioner’s Office (The ICO) fined supermarket chain Morrisons...
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  • Daily Mail Iceland Marmite Ruling
    Daily Mail and Iceland told off over botched Marmite campaign
    A Marmite promotion from the Daily Mail and Iceland received an ASA...
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  • Countdown to HFSS advertising ban begins
    CAP’s tough new rules on High Fat Sugar and Salt products officially...
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  • Two-thirds of marketers at risk from new GDPR rules
    A survey has revealed that a third of marketing and advertising companies...
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  • Get a 10% Discount off the "Promoting Privacy with Innovation Conference" this July
    PromoVeritas are delighted to offer all of our clients a 10% discount...
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  • Three ways you can win with cross-border promotions
    Did you know that you can multiply these benefits by running your...
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  • That red swimsuit promotion that everyone is talking about
    Last week Instagram and Twitter were in a frenzy, and all because...
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  • Facebook Guidelines Update
    Facebook have recently updated their Terms so we thought we would recap...
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  • Have you started your Marketing Spring Clean yet? GDPR is just 12 months away!
    The biggest shakeup for marketers, clients and agencies is now just 12...
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  • CAP have given guidance on what they actually cover
    CAP published an overhaul of their guidance on how far the CAP...
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  • Celebrities warned again over #ad posts
    The US Federal Trade Commission has written to ninety celebrity 'Influencers' warning...
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  • PromoVeritas Wear A Hat Day 2017
    PromoVeritas Team News
    As we approach our 8,000th project we thought we'd recap on our...
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  • McCain promotion
    BBC News ask our opinion on 'unfair' McCain's promotion
    This week the promotions industry was caught up in controversy after the...
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  • New rules for running a promotion on Pinterest
    Until recently running promotions on Pinterest was a bit tricky but now...
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  • A Hand taking a winner ticket from a bowl full of tickets
    Judging Prize Promotions
    When is 'independent' not 'independent' when it comes to judging prize promotions?
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  • A quick-guide to Live Streaming and promotions
    A recent trend on social media has been the explosion of live...
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  • PromoVeritas Awarded Information Security ISO27001 Certification
    Data security is now of vital importance to businesses of all sizes....
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  • 10 Facts About Running Promotions in the Middle East
    Are you looking to run a promotion in the Middle East? This...
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  • The Drum: How to avoid an Oscars screw up and not end up in La La Land
    Gemma Cutting, head of client management at PromoVeritas, looks into the fiasco...
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  • GDPR, the UK and Brexit: The Facts for Marketers
    Recently the Direct Marketing Association revealed that a quarter of UK businesses...
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  • Social Media Promotions
    What is the role of Social Media in promotions?
    Is your brand just jumping on the bandwagon and running social media...
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  • Top Tips for your Terms and Conditions
    Our top tips for choosing the right prizes for your promotions this...
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  • Top Tips for Running USA Prize Promotions
    Running USA prize promotions may not always plain sailing because different states...
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  • Don’t be a rule-breaker on social media
    Do you know the difference between a recommendation and a advert?
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  • What you need to know about CAP Code's new food rules - HFSS
    New food rules HFSS: Junk food advertising will soon be hit by...
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  • Choosing Your 2017 Promotion Prizes: Our Top Tips
    We highlight some of the issues concerning alcohol and promotions
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  • Ten top tips for a successful festive promotion
    Our top tips for choosing the right prizes for your promotions this...
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  • Thinking of running an Advent calendar promotion?
    Our top tips for choosing the right prizes for your promotions this...
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  • 10 Facts Running Promotions in the Italy
    The running of ‘Promotions’ are taking off across the world not just...
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  • Our Top Tips for Running Social Media Promotions
    Ensure your Spanish prize promotion runs smoothly which our handy guide.
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  • 5 Top tips for Social Media Promotions
    Running a Social Media promotion? Social Media platforms are a quick and...
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  • Key CAP Code changes - impacting on promotions
    Revisions announced on 30th April 2015 to the British Code of Advertising,...
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  • Know the rules on alcohol promotions
    We highlight some of the issues concerning alcohol and promotions
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  • PromoVeritas and Marketing Week team up
    We team up on research about consumers and promotions.
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  • Going Global - a look at Spanish promotions
    Ensure your Spanish prize promotion runs smoothly which our handy guide.
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