5 lessons marketers need to know about eye tracking technology.
Eye tracking technology offers deep insight when it comes to packaging design, point-of-sale materials and promotional concepts and it can…
- PromoCheck
- Uncategorised
HFSS Advertising Update July 2021
Last month the UK Government announced that in 2022/2023 it will introduce further rules for advertising certain products that are…
- HFSS
ASA Rulings Recap July 2021
In April, May and June the ASA focused on a range of topical issues and complaints, in this brief review…
- ASA ruling
- Cap code
- Competition and Markets Authority
- Consumer Protection Regulation
- Digital advertising
- In the Press
- Influencer marketing
- Legal
- Promotional Compliance
Irish advertising regulator introduces even stricter HFSS rules.
The Advertising Standards Authority for Ireland (ASAI) has announced new rules relating to the advertising of HFSS products which will…
- HFSS
- Legal
- Promotional Compliance
Brewdog: The Daily Mail’s Money section asks PromoVeritas where their “Solid Gold Can” prize promotion went wrong?
This week Brewdog’s gold can promotion blew up in the press when a winner complained that his prize was not…
- Alcohol
- In the Press
- On Pack Promotions
Some post-Brexit positivity: EU grants the UK data protection adequacy decision.
With the June 30th deadline only days away, it was announced yesterday that the UK had been granted an ‘adequacy’…
- Brexit
- Cross border promotions
- Data Security
- Promotional Compliance
- Promotions Abroad
The rules for running promotions in Ireland are changing.
With effect from 1 December 2020, all lotteries operating in Ireland became subject to a new set of rules, governed…
- European Promotions
- Overseas Promotions
- Promotions Abroad
ASA’s new ‘Wall of Shame’ for rule-breaking influencers.
The Advertising Standards Authority have recently launched a dedicated web page to highlight problem influencers who continuously flout the rules…
- ASA ruling
- Influencer marketing
- Social Media Promotions
What’s wrong with Aldi copying Colin the Caterpillar and what are the rules about giving away other brand’s products?
The public debate regarding Marks & Spencer and Aldi’s respective caterpillar cakes might be deemed as ‘branter’ by many onlookers…
- Consumer Protection Regulation
- In the Press
- Passing off
Off with their heads! Royal Jubilee 2022 and the rules for marketers.
With the Queen’s Platinum Jubilee next year, we will inevitably see many marketers wanting to get in on the action.…
- Promotions
Latest alcohol report signals that UK drinking culture is under control
Today Portman, the group who regulate the UK’s alcohol industry, published the findings of their YouGov report on alcohol consumption…
- Alcohol
- Coronavirus
- Portman
Birds of a feather FLoC together? What does FloC mean for advertisers?
Google’s Federated Learning of Cohorts seems to be the rather unlikely phrase on everyone’s lips lately and it has sparked…
- Data Security
- Promotional Compliance
Using closure reports to drive successful promotions
PromoVeritas produce closure reports when promotions end to provide in-depth analysis and inform all the teams involved about the success…
- Insight
- Promotions
- Reporting
Run it Right: Promotions in Japan
The cancelled Summer 2020 Tokyo Olympics will now be taking place in July 2021 and this pivotal sporting event will herald…
- Cross border promotions
- Global
- Legal
- Overseas Promotions
- Promotions
- Sport
Responsible Marketing in a Privacy-Focused World
As an Information Security Manager, Jimmy Ward is no stranger to privacy rules and legislation, but since joining PromoVeritas earlier…
- Data Security
- GDPR
ASA Rulings Recap March 2021
This month the ASA rulings focused heavily on influencer marketing and the use of filters. Camden Town Brewing Ad description:…
- ASA Report
- ASA ruling
- Cap code
- Digital advertising
- Legal ruling
Does Parliament’s inquiry into influencer marketing signal stricter legislation ahead?
A new House of Commons inquiry aims to examine influencers and their lack of regulation after the Advertising Standards Authority found…
- Agencies
- ASA Report
- ASA ruling
- Competition and Markets Authority
- Consumer Protection Regulation
- In the Press
- Influencer marketing
- Marketing Contracts
- Promotional Compliance
- Social Media Promotions
Influencer Marketing and The Rules: Register for our exclusive webinar on 21st April.
Join a free webinar with PromoVeritas, the Competition & Markets Authority – the government department that sets the rules –…
- Agencies
- On Pack Promotions
- point of sale
- Prize Promotions
- Promotional Compliance
- Seasonal promotions
- shopper marketing
Pick of the Prizes: Why brands need to run prize promotions, now more than ever.
With so many agencies focussed on creating fresh and innovative ideas via new media, it is easy to forget that…
- Agencies
- Competitions
- Cross border promotions
- Digital advertising
- European Promotions
- Instant Wins
- Prize draws
- Prize Promotions
- Promotional Compliance
- Promotions
Introduction to Promotional Compliance: Join our free webinar
Train your team to run world class promotions with our monthly complimentary Compliance Made Easy webinar. Although PromoVeritas are the…
- Cross border promotions
- European Promotions
- GDPR
- Legal
- Overseas Promotions
- Promotions
- Promotions Abroad
- Training
ASA Rulings Recap February 2021
This month the ASA rulings focused heavily on influencer marketing and the use of filters. Boohoo.com UK Ltd in association…
- ASA Report
- ASA ruling
- Cap code
- Digital advertising
- Legal ruling
The rules about Low-Alcohol drinks are changing.
Under the watchful eye of the Advertising Standards Authority (ASA), the CAP Code regulates non-broadcast advertising in the UK, the…
- Alcohol
Running promotions in New Zealand
In the latest instalment of our country guides Jorja Knight, Head of Legal at PromoVeritas, takes a look at the…
- Global
- Overseas Promotions
- Promotions Abroad
Choosing the right Roadmap for your campaign.
With the Government recently announcing a roadmap to ease England out of lockdown it might seem that things will start…
- Coronavirus
Shopper Marketing: What next? Register for our exclusive webinar on 17th March.
Join our free webinar where three world-class experts will share their research, predictions and views on post-pandemic shopper marketing. We…
- Agencies
- On Pack Promotions
- point of sale
- Prize Promotions
- Promotional Compliance
- Seasonal promotions
- shopper marketing
Daily Mail ask PromoVeritas why influencer Molly-Mae received an ASA Ruling for her £8k Instagram prize draw.
The Advertising Standards Authority have banned Love Island star’s recent promotion after they received a dozen complaints about the Instagram…
- Influencer marketing
- Uncategorised
PromoVeritas celebrates four new hires!
February may be a short month but it’s definitely been a busy one for PromoVeritas in terms of recruiting. We…
- Team
PromoVeritas perceive threats to marketing freedoms.
Just before Christmas, the UK Government quietly released its policy proposals on the advertising and promotion of foods high in…
- Cap code
- Children
- HFSS
- In the Press
The National Television Awards will take place in September 2021.
A year ago tonight the PromoVeritas team were busy finalising the counting of votes for the nation’s favourite awards ceremony…
- Awards
- Live Streaming
- TV
Register now for our Social Media Promotions Webinar with TikTok!
Hear from TikTok and our experts on the latest social media trends and rules at a free webinar on 10th…
- Agencies
- Digital advertising
- Promotional Compliance
- Social Media Promotions
- Tiktok
Don’t fail on data security. We’ll look after it all for you.
If you are running prize promotions, it is vital that you gather and process all personal information safely and securely.…
- ISO27001
- Promoveritas
ASA Rulings Recap January 2021
Recently, the ASA Rulings have undertaken a similar theme; often issues of substantiation and health claims. However, this month they…
- ASA Report
- ASA ruling
- Cap code
- Digital advertising
- Legal ruling
- Uncategorised
ASA offer new guidance for age-restricted online advertising
In the week that TikTok updated their privacy settings to make the app safer for younger users, the Committee of…
- ASA ruling
- Cap code
- Children
- Tiktok
- Uncategorised
PromoVeritas receives QuickBooks “Most Adaptive Small Business” 2020 award.
We are proud to announce that PromoVeritas has been named as one of the Most Adaptive Small Businesses of 2020…
- Awards
UK marketers face conflicting jurisdictions when running campaigns in 2021, warns data privacy law and marketing expert.
UK marketers face conflicting jurisdictions when running sales, price and prize promotions in 2021, warns Ardi Kolah, data privacy law…
- Brexit
- Uncategorised
Sign-Up to our “Brexit for Marketers” Webinar
As of 11pm on 31st December 2020 the Brexit transition period came to an end and the UK left the…
- Brexit
- Consumer Protection Regulation
- Cross border promotions
- European Promotions
- GDPR
- Global
- Legal
Announcing Voice2Win: PromoVeritas unveils latest prize promotions technology
This week PromoVeritas, the power behind many of the UK’s best loved promotions, have launched a completely new way for…
- Artificial Intelligence
- Instant Wins
- Prize draws
- Prize Promotions
- Promotions
- Uncategorised
- Unique codes
ITV competition entrants had no chance of being selected to win say Ofcom
Ofcom have concluded that ITV have breached broadcasting rules in the way that they handled post entries for their TV…
- Broadcast Verification
- Broadcast Voting
- Broadcasters
- Cap code
- gambling
- Uncategorised
Why run an Instagram Promotion?
With its unique reach, Instagram has become the perfect platform for brands to run promotions on and increase awareness of their products…
- Competitions
- Influencer marketing
- Social Media Promotions
Countdown to Christmas: There’s still time to run festive promotions!
With a Christmas period unlike any other in recent history fast approaching, we felt it was important to spread the…
- Seasonal promotions
- Social Media Promotions
Running Promotions in Poland
This brief, but informative guide to running promotions in Poland will highlight the many complex legal features currently in force…
- Competitions
- European Promotions
- GDPR
- Gift with purchase
- Global
- Instant Wins
- Prize draws
- Promotions Abroad
PromoVeritas featured in The Parliamentary Review
The Parliamentary Review combines political content with stories from a wide range of organisations – small and large; new and…
- Awards
- Prize Promotions
- Promotional Compliance
Some of the best sports ambush marketing campaigns of all time
Ambush marketing is when a brand tries to ride on the coat-tails of big event, usually sports related, without incurring…
- Agencies
- European Promotions
- Promotional Compliance
- Promotions Abroad
- Sport
Running Promotions in South Africa
In the latest instalment of our series of country guides, Head of Legal Jorja Knight takes a quick look at…
- Cross border promotions
- Global
- Overseas Promotions
- Promotions Abroad
ASA Rulings Recap September 2020
This month our Legal Executive, Petronella Connett, takes a look at recent rulings by the Advertising Standards Authority. Vicks (t/a…
- ASA ruling
- Brands
- Cap code
- Legal ruling
Influencer Molly-Mae Hague botches Instagram Prize Draw
This week social media was flooded with angry fans of Molly-Mae Hague who suggested that she had fixed a prize…
- Influencer marketing
- Prize draws
- Prize Promotions
- Promotional Compliance
- Social Media Promotions
- Uncategorised
Shopping in the New Normal
At our webinar last week, we investigated what the effects of COVID means for brands and retailers going in the…
- Coronavirus
- Promoveritas
- research
ITV in hot water over NPN promotions. So why do we need No Purchase Necessary routes?
This month it was announced that ITV face the threat of fines for failing to correctly handle prize entries received…
- Broadcasters
- Cap code
- Consumer Protection Regulation
- In the Press
- Prize Promotions
- Promotional Compliance
BBC reports: ‘I won a holiday but it turned out to be a scam’
This week the BBC investigated consumers being tricked by fake online promotions and came to PromoVeritas for expert advice. “Criminals…
- Competitions
- Fake ads
- In the Press
- Social Media Promotions
How to run successful promotions overseas
There is currently no single unified approach to administering consumer or trade promotions across the world – every country has…
- Cross border promotions
- European Promotions
- GDPR
- Legal
- Overseas Promotions
- Promotions
- Promotions Abroad
Why seasonal campaigns are good for your brand
Are your campaigns in the doldrums? Is your marketing plan in disarray? Danielle Raperport, Account Director, explores why seasonal promotions…
- Competitions
- Instant Wins
- Prize draws
- Prize Promotions
- Promotions
- Social Media Promotions
Discover how to run Sensational Seasonal promotions at our free webinar on 22nd July 2020!
Great seasonal promotions grab the attention of customers and boost sales and engagement. Learn all about them at our next…
- Agencies
- Brands
- Competitions
- Instant Wins
- Prize draws
- Prize Promotions
- Promotional Compliance
- Promotions
- Social Media Promotions
Can influencer marketing damage your brand?
The growth of influencer campaigns has been one of the most exciting marketing developments in the past decade but with…
- Influencer marketing