The Specialist World of Controlled Product Placement (CPP)
Controlled Prize Placement is one of the most exciting prize promotions that brands can run, which excites customers and media…
- Design
- In the Press
- Instant Wins
- Prize Promotions
NEAFS STUBBED BY THE ASA
The increased popularity in recent years of E-cigarettes, particularly among teenagers who are not former or current smokers has not…
- ASA ruling
- Legal
- Rulings
Cookie gate continues….
Following on from fines levied on Google and Facebook due to their data privacy breaches last year, last month TikTok…
- Consumer Protection Regulation
- Data Security
- GDPR
We’re Excited to Announce…
This year we are going to be sponsoring the AIA Awards at MAD//Fest in conjunction with a brand new category…
- Agencies
- Awards
- Events
Investigation Launched into Greenwashing!
The Competition and Markets Authority (CMA) has launched an investigation into the accuracy of ‘green’ claims made about household essentials…
- Competition and Markets Authority
- Fake ads
- Green Claims
- Legal
Planning for Valentines with HFSS
With Valentines just around the corner, select brands will be looking at how to deal with the HFSS rules and regulations…
- HFSS
- Legal
- Loyalty
- Promotions
NEW ANNOUNCEMENT!
PromoVeritas is glad to announce Gemma Cutting’s promotion to Managing Director. Having joined PromoVeritas almost 12 years ago as an…
- Promoveritas
- Team
The free reign over Alcohol Free/Low Alcohol advertising might not be so free anymore!
CAP and BCAP published their interim statement this week in regard to the alcohol alternatives consultation that took place between…
- Alcohol
- ASA Report
- Legal
- Portman
- Promotional Compliance
Mac & Cheese to cease – Deceptive advertising claim serves Kraft Heinz $5million
Kraft Heinz Food Company have been sued for $5 million over a claim that their Mac & Cheese takes over…
- Digital advertising
- Legal
- Legal ruling
MEGA FINES ON META – AGAIN!
It’s not the first time Meta has been caught meddling with data! The Data Protection Commission in Ireland has recently…
- Data Security
- GDPR
Friday Feels … more like Friday Woes
The ASA upheld a ruling that Quick Commerce Ltd’s electronic poster for Zapp, a grocery delivery service, which showed a…
- Alcohol
- ASA ruling
- Legal
- Rulings
Meet the Team: Diarmuid Duffy
Here at PromoVeritas our team is constantly changing and growing. We want to make sure current and prospective clients know…
- Promoveritas
- Uncategorised
Another day, another celebrity in the ASA bad books
Mylene Klass has had her collar felt this week by the ASA after failing to make clear that three Instagram…
- ASA ruling
- Influencer marketing
Get in Line ASA, FIFA Might Just Have Something to Say About BrewDog’s Latest Stunt…
Your social channels are probably lighting up right now with BrewDog becoming the latest brand to attempt an ambush marketing…
- Alcohol
- In the Press
- Legal
HSBC Caught Greenwashing
The ASA has today upheld multiple complaints against HSBC for their adverts which highlighted the bank’s climate-focused actions as being…
- ASA ruling
- Green Claims
- Rulings
- Sustainability
Tough new gambling advertisement rules come into place.
On October 1st 2022 the tough new gambling advertising rules brought in to protect young and other vulnerable people came…
- gambling
- Legal
English Government stall some HFSS regulations until 2023 with current cost of living crisis
At the start of the month, you might have noticed something a bit different whilst on your shopping trips, with…
- HFSS
- In the Press
- Legal ruling
- Promotional Compliance
Kim Kardashian fined $1.26 million
Kim Kardashian has been fined $1.26 million for failing to disclose to her 330 million Instagram followers that she was…
- Crypto-Currency
- In the Press
- Influencer marketing
- Legal
- Promotional Compliance
BeReal… What is it? Where does it fit in Marketing?
What is it? BeReal is the new social app which has exploded onto the scene over the last few months…
- In the Press
- Social Media Promotions
Top 5 tips for running contests and giveaways on social media!
Planning on running a prize draw or competition on social media? Read our top tips before you land your brand…
- Agencies
- Promotions
- Promoveritas
- Social Media Promotions
Back to Basics: Promotional Compliance, the fundamentals.
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. Staying the…
- Back to Basics
- Prize Promotions
- Promotional Compliance
- Uncategorised
ASA come down on Collab House for failing to adhere to the CAP code
Collab House Ltd the UK’s Top Digital influencer Agency who supply Influencers for brands such as BVLGARI, L’OREAL, Pretty Little…
- ASA ruling
- Cap code
- Influencer marketing
- Prize draws
- Promotional Compliance
With more Major Sporting Events, comes more Ambush Marketing
With the World Cup just round the corner and huge brands have already coughed up the money to sponsor it…
- Sport
Heavier Restrictions on HFSS Promotions Planned in Wales and Scotland.
As most of our FMCG clients will be aware by now, the UK government have recently made the decision to…
- HFSS
- Overseas Promotions
- Promotional Compliance
A note on the sad passing of Queen Elizabeth.
The sad news that Her Majesty, Queen Elizabeth II, has passed away will have a tremendous effect on the United…
- Insight
What really counts when it comes to loyalty programmes?
PromoVeritas recently ran a consumer survey and learnt that 41% of consumers are now more likely to use their existing…
- Loyalty
Persil Caught Greenwashing by ASA
A TV advert for Persil washing liquid, began with an image of a beach strewn with litter and plastic and…
- ASA ruling
- Green Claims
- Legal
ASA issue latest guidance in relation to body image concerns
At the beginning of August the ASA issued guidance in relation to body image concerns. They reiterated that all marketing…
- ASA Report
- Body image
- Influencer marketing
- Uncategorised
Running prize promotions in the USA
Many brands reap the benefits of running promotions in the USA, increase their brand awareness, increase their sales and increase…
- Legal
- Overseas Promotions
- Prize Promotions
- Promotions Abroad
ASA uphold first complaint against Arsenal FC for misleading fans with Crypto-promotions
The Advertising Standards Authority has upheld their first ruling against Arsenal Football Club Plc for being irresponsible and misleading the…
- Uncategorised
Why Random Number Generators do NOT make you Compliant
Marketers are not always aware of how complicated laws and regulations around running promotions can be. All too often we…
- Cap code
- Prize draws
- Promotional Compliance
- Promotions
How your agency can get the guts to go for glory now.
This August we are offering half-hour free consultancy for agencies to come and sense-check their ideas or simply have a…
- Agencies
The CMA have set their Sight on Reviewing Green Claims of Fashion Retailers
Following the introduction of the Green Claims Code at the end of 2021 and the promise by the CMA to…
- Green Claims
- Sustainability
PromoVeritas Webinars: The Secret to Effective Loyalty Programmes
Recently both Burger King and McDonalds have launched loyalty schemes in the UK and KFC have announced significant changes to…
- Agencies
- Brands
Marketing to children: Latest Advertising Standards Authority guidance
In June the Advertising Standards Authority issued guidance on enhanced disclosures in children’s marketing, to ensure that children are aware…
- Cap code
- Children
Why the Tesco coupon swindle could have been avoided.
Last week a viral trend saw TikTokers taking advantage of what they call the ‘Tesco Method’ to grab hundreds of…
- Uncategorised
And the winner is…PromoVeritas
Last week PromoVeritas were announced ‘Business of the Year’ at the Work Avenue Business Awards. Jeremy Stern, PromoVeritas CEO said:…
- Agencies
- Awards
Molly-Mae ad banned for flouting influencer rules
Love Island star and influencer Molly-Mae hit headlines again last week after one of her Instagram posts was banned for…
- ASA ruling
- Social Media Promotions
- Uncategorised
Why seasonal promotions are good for your brand.
Are your campaigns in the doldrums? Is your marketing plan in disarray? Whatever the holiday, festivity or time of year,…
- Competitions
- Instant Wins
- Prize draws
- Prize Promotions
- Promotions
- Social Media Promotions
ASA bans Facebook ads for Ellie Goulding’s alcohol brand.
Two adverts on singer Ellie Goulding’s Facebook page for Served Drinks, the 4% ABV alcohol brand she co-owns, have been…
- Alcohol
- In the Press
- Influencer marketing
- Tiktok
Amazon Supports Small Businesses through chances to ‘Win Big’ on Prime Day and selects PromoVeritas to deliver the prize promotion.
Hundreds of thousands of prizes worth tens of millions.Across eight countriesPromotion running to July 11 2022Support small & enter for…
- Brands
- Global
- Overseas Promotions
- Prize Promotions
- Promotions Abroad
- Promoveritas
- Uncategorised
We’re running our own Promotion!!
After twenty years helping to deliver some of the most memorable prize promotions for the world’s biggest and most loved…
- Prize draws
- Prize Promotions
- Promotions
- Promoveritas
- Uncategorised
The Drum Awards for Marketing was a Winner!
This week The Drum hosted a remarkable Marketing Awards Ceremony at their Drum Labs venue. As sponsors of the Most…
- Drum Awards
- In the Press
Welsh Government make additional proposals to HFSS restrictions.
In a bid to reduce obesity the Welsh Government have launched fresh consultations which include proposals for restricting HFSS promotions…
- HFSS
Why you should run your next prize promotion on TikTok.
TikTok has continued to grow since its surge during Lockdown, with over one billion active users in 2022. All marketers…
- Brands
- Influencer marketing
- Judging
- Prize draws
- Promotional Compliance
- Tiktok
- Uncategorised
Royal Jubilee 2022 and the rules for marketers.
With the Queen’s Platinum Jubilee almost upon us, many marketers may still want to get in on the action unofficially.…
- Promotions
B2B: Overseas Compliance
PromoVeritas has helped run some of the world’s favourite promotions compliantly and securely since 2002. Emily Vickers, Paralegal at PromoVeritas,…
- European Promotions
- Legal
- Overseas Promotions
Government restrictions on HFSS multibuy deals and advertising delayed for a year due to cost of living crisis.
Today the government announced a U-turn on restricting multibuy and TV and online advertising of HFSS foods, however restrictions on…
- HFSS
Northern Ireland – No longer the need for a ‘No Purchase Necessary Route’
The rules around prize promotions in Northern Ireland (NI) have always been a headache for marketers due to differences in…
- Back to Basics
- Legal
- Overseas Promotions
- Prize draws
- Promotional Compliance
Influencer Marketing: MPs call for advertising shake up and rules to protect children and influencers.
A new report by the House of Commons Digital, Culture, Media and Sport Committee is calling for legislation to protect…
- ASA Report
- Competition and Markets Authority
- Digital advertising
- Influencer marketing
Marketing to Children
PromoVeritas stay up to date with all the latest rules and regulations to ensure we can offer the correct advice…
- Back to Basics
- Children
- Consumer Protection Regulation
- Uncategorised
UK Government publish HFSS guidance
Despite hopes that HFSS legislation might be delayed, the Government is forging ahead with its restrictions by publishing further guidance…
- HFSS
- Uncategorised
PromoVeritas Webinars: HFSS Advertising Update
In October new laws come into effect across the UK on the marketing of HFSS foods and drinks (high fat,…
- ASA ruling
- Brands
- Cap code
- Competition and Markets Authority
- HFSS
- In the Press
- Legal
U-turn on Swedish ban for prize draws linked to purchase.
Prize draws, also known as games of chance, linked to purchase have traditionally been outlawed in Sweden but regulators now…
- Overseas Promotions
- Promotional Compliance
- Promotions
- Promotions Abroad
‘Try Me Free’ at your peril: Are Free Trial marketing tactics a thing of the past?
One of the most popular marketing techniques for tempting consumers to buy a new or less well-known brand is “Try…
- ASA ruling
- Cap code
- Free Trial
- Money Back Guarantees
- shopper marketing
ASA Rulings – April 2022
This month, the ASA Rulings revolved around misleading claims, whether they related to pricing, savings or effectiveness of treatments. Emily…
- ASA Report
- ASA ruling
Top Tips for Running Promotions in Qatar
With the FIFA World Cup 2022 being held in Qatar, are you planning to run a promotion there and do…
- Competitions
- In the Press
- Insight
- Instant Wins
- Legal
- On Pack Promotions
- Overseas Promotions
- Prize draws
- Prize Promotions
- Promotional Compliance
- Promotions Abroad
- Social Media Promotions
- Sport
- Uncategorised
The Top 3 Worst Influencer Promotions
This week Geordie Shore’s Charlotte Crosby joined the Advertising Standards Authority’s infamous ‘named and shamed’ list after repeatedly failing to…
- ASA Report
- ASA ruling
- Brands
- Cap code
- Influencer marketing
- Training
- Uncategorised
ASA Rulings – March 2022
This month, the ASA upheld two rulings on sexually explicit ads by Boohoo.com and Box Menswear Ltd. Boohoo.com: The Advert:…
- ASA Report
- ASA ruling
Top 5 tips for running contests and giveaways on social media!
Planning on running a prize draw or competition on social media? Read our top tips before you land your brand…
- Agencies
- Promotions
- Promoveritas
- Social Media Promotions
Introduction to Promotional Compliance: Join our free webinar
Train your team to run world class promotions with our monthly complimentary Compliance Made Easy webinar. Although PromoVeritas are the…
- Cross border promotions
- European Promotions
- GDPR
- Legal
- Overseas Promotions
- Promotions
- Promotions Abroad
- Training
We asked what are the strangest rules when it comes to the world of prize promotions?
This year marks twenty years that PromoVeritas have run some of the world’s favourite promotions. Our team of legal, operations…
- Cross border promotions
- Legal
- Legal ruling
- Promotional Compliance
- Promotions
- Promotions Abroad
- Terms & Conditions
NFTs are making their way into sport but are they a risk?
Non-fungible tokens are fast becoming the latest way of engaging sports fans with promotions. Top Shot, the NFT enabled digital…
- Agencies
- ASA ruling
- Sport
10 tips to make your TikTok promotion outstanding
With over one billion users, TikTok is the platform that marketers want to exploit the most right now but it…
- Social Media Promotions
- Tiktok
- Uncategorised
ASA Rulings – February 2022
This month, the ASA has begun its crackdown on unsubstantiated, misleading environmental claims with a number of rulings on the…
- ASA Report
- ASA ruling
- Sustainability
Back to Basics: Why is independence essential when judging prize promotions?
This month Emily Vickers of our legal team focuses on judging. If you are running any sort of prize activity…
- Competitions
- Judging
- Prize Promotions
Ambush marketing strikes one of 2022’s first major sports events.
An ambush marketing scandal has rocked the current Africa Cup of Nations tournament in Cameroon with a Nigerian cola company…
- Sport
PromoVeritas Webinars: Influencer Marketing
Join this fascinating and free webinar on the 23rd March. Join PromoVeritas together with ISBA to learn how to get…
- Agencies
- ASA ruling
- Cap code
- Competition and Markets Authority
- Competitions
- Influencer marketing
- Promotions
- Social Media Promotions
- Tiktok
PromoVeritas Webinars: Sports Marketing with MKTG
On the 23rd of February we’re hosting a Webinar in which we’ll explore the rules for running campaigns associated with…
- Legal
- Partnerships
- Promoveritas
- Sport
- Uncategorised
ASA Rulings Recap January 2022
This month, the ASA focused on irresponsible and misleading advertising of crypto currency trading with a number of rulings upheld…
- ASA ruling
- Cap code
- In the Press
- Reporting
- Rulings
ASA cracks down on influencers with Instagram ads.
The ASA announced this week that six reality TV influencers who consistently fail to disclose ads on Instagram despite numerous…
- ASA ruling
- Competition and Markets Authority
- Consumer Protection Regulation
- In the Press
- Influencer marketing
- Marketing Contracts
- Social Media Promotions
Competition & Markets Authority targets fashion industry for greenwashing.
Retail and fashion brands that make false environmental claims about their products are the first to be targeted by the…
- ASA Report
- Competition and Markets Authority
- Consumer Protection Regulation
- Sustainability
Promotional disasters: We share our top five favourites!
Promotions are all about making your brand stand out, increasing sales and raising awareness. But sometimes marketers can take the…
- Cap code
- Consumer Protection Regulation
- In the Press
- Insight
- Promotional Compliance
- Promotions
Back to Basics: Alcohol Marketing
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. This month…
- Alcohol
- ASA ruling
- Back to Basics
- Cap code
- Consumer Protection Regulation
- Legal
- Portman
- Promotional Compliance
Our New Year Predictions – Three Trends in Marketing for 2022
Every new year brings new challenges for marketers in any industry. Consumer demands change and there are always new trends…
- Design
- Prize Promotions
- Promotions
- Promoveritas
Cosmetic Interventions: ASA calls for tighter restrictions under new rules
Following the recent call for evidence by CAP for assistance in regulating advertisements that may cause body image concerns, they…
- ASA ruling
- Body image
- Cap code
- Children
ASA Rulings Recap December 2021
This month, the ASA have NOT upheld a number of rulings. Below Paralegal Emily Vickers takes a look into why…
- ASA Report
- ASA ruling
- Cap code
- Reporting
- Rulings
Our latest ISO27001 and why being responsible with client data is important to PromoVeritas.
PromoVeritas are delighted to announce that we have passed our ISO27001 Certification for the fifth consecutive year. Jimmy Ward, our…
- Data Security
- GDPR
- ISO27001
- Promotional Compliance
- Reporting
Back 2 Basics: Games of Skill
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. This month…
- Back to Basics
- Cap code
- Competitions
- Promotional Compliance
- Promotions
PromoVeritas Webinars: Sustainability and Marketing
With COP26 raising awareness of the climate crisis, and many brands striving to look more ethical, what does the consumer…
- ASA Report
- Competition and Markets Authority
- Sustainability
- Uncategorised
PromoVeritas and The Drum launch a brand new “Most Effective Promotion” Category at the 2022 Drum Marketing Awards.
2022 marks our 20th year running some of the world’s most inventive and inspired promotions so we think it’s the…
- Awards
- Uncategorised
What are the rule changes for running promotions in the Republic of Ireland?
Last December the rules for running prize draws in the Republic of Ireland were amended ahead of an overhaul of…
- Overseas Promotions
ASA Rulings Recap November 2021
Once again, the Advertising Standards Authority has upheld a number of rulings relating to misleading health claims. Whilst the first…
- ASA ruling
- Cap code
- Competition and Markets Authority
- Consumer Protection Regulation
- Digital advertising
- In the Press
- Influencer marketing
- Legal
- Promotional Compliance
Body image issues: UK advertising regulator calls for evidence
The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have announced an open call for…
- ASA ruling
- Body image
Running promotions in New Zealand
Like the UK, New Zealand has seen an influx of influencers promoting company’s brands, goods and services to consumers worldwide.…
- Overseas Promotions
- Promotions Abroad
ASA reports on how alcohol brands advertise on social media.
Latest Ofcom research suggests that more than half of children in the UK have a social media platform by the…
- Alcohol
- ASA Report
- ASA ruling
- Rulings
ASA calls Brewdog promotion misleading
Back in July when the Daily Mail asked PromoVeritas what was wrong with the Brewdog ‘Solid Gold Can’ promotion we…
- ASA ruling
- In the Press
- Prize Promotions
- Promotional Compliance
- Uncategorised
Back to Basics: Games of Chance
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. This month…
- Back to Basics
- Prize Promotions
- Promotional Compliance
- Uncategorised
ASA Rulings Recap October 2021
Whilst recent Advertising Standards Authority rulings have focused on influencers, their latest cases highlight where brands are still getting the…
- ASA ruling
- Cap code
- Competition and Markets Authority
- Consumer Protection Regulation
- Digital advertising
- In the Press
- Influencer marketing
- Legal
- Promotional Compliance
Our Top 3 Ways to Beat HFSS Rules Now!
Strict new rules for advertising foods that are high in fat, salt and sugar are due to come into effect…
- Children
- Digital advertising
- HFSS
- On Pack Promotions
- Seasonal promotions
- shopper marketing
- Social Media Promotions
- Uncategorised
CMA combats greenwashing with Green Claims Code
Earlier this week the Competition and Markets Authority published its much anticipated Green Claims Code aimed at companies that make…
- Competition and Markets Authority
- Heath Claims
- Sustainability
Running promotions in Spain
Giving away prizes, or running a promotional activation in Spain is a great idea but there are a few issues…
- Overseas Promotions
HFSS ad bans: How the industry has responded
Jorja Knight, Head of Legal at PromoVeritas recaps some of the key learnings from our HFSS webinar last week about…
- HFSS
Back to Basics: Promotional Compliance, the fundamentals.
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. Staying the…
- Back to Basics
- Prize Promotions
- Promotional Compliance
- Uncategorised
ASA Rulings Recap August 2021
Emily Vickers, Paralegal at PromoVeritas takes a look at the some recent ASA Rulings noting that following the recent introduction…
- ASA ruling
- Cap code
- Competition and Markets Authority
- Consumer Protection Regulation
- Digital advertising
- In the Press
- Influencer marketing
- Legal
- Promotional Compliance
Harness the power of TikTok for your next promotion at our free TikTok workshop!
At this exclusive workshop learn all about how to use TikTok to transform your campaigns from Sonya Gonzalez Mier, TikTok…
- Agencies
- Digital advertising
- Social Media Promotions
- Tiktok
Love Islanders named and shamed by the ASA
With the latest ‘influencer’ recruits fresh out the Love Island villa, the ASA yesterday added five former Love Islanders to…
- ASA ruling
- Fake ads
- In the Press
- Influencer marketing
Love Island & influencer marketing: 5 things brands must do to ensure celebrity endorsements are a success!
2.8 million people tuned in last night to see Liam and Millie crowned the winners of Love Island 2021, guaranteeing…
- In the Press
- Influencer marketing
- Marketing Contracts
- Social Media Promotions
Back to Basics: Introducing PromoVeritas
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. Giving away…
- Back to Basics
- Prize Promotions
- Promotional Compliance
- Uncategorised
Learn the very latest news about HFSS advertising from the experts at our next webinar.
Sign-up to our free webinar with ISBA and Kellogg’s and be one step ahead on future HFSS plans and legislation.…
- Children
- HFSS
Canada Update: No need to register international contests in Quebec now.
Over the last few weeks, a new development has come out of Quebec that international contests no longer need to…
- Overseas Promotions
- Promotional Compliance
- Promotions Abroad
ASA Rulings Recap July 2021
Emily Vickers, Paralegal at PromoVeritas takes a look at the some recent ASA Rulings and how they could have been…
- ASA ruling
- Cap code
- Competition and Markets Authority
- Consumer Protection Regulation
- Digital advertising
- In the Press
- Influencer marketing
- Legal
- Promotional Compliance
5 lessons marketers need to know about eye tracking technology.
Eye tracking technology offers deep insight when it comes to packaging design, point-of-sale materials and promotional concepts and it can…
- PromoCheck
- Uncategorised
HFSS advertising and regulations update July 2021
Last month the UK Government announced that in 2022/2023 it will introduce further rules for advertising certain products that are…
- HFSS
Irish advertising regulator introduces even stricter HFSS rules.
The Advertising Standards Authority for Ireland (ASAI) has announced new rules relating to the advertising of HFSS products which will…
- HFSS
- Legal
- Promotional Compliance
Brewdog: The Daily Mail’s Money section asks PromoVeritas where their “Solid Gold Can” prize promotion went wrong?
This week Brewdog’s gold can promotion blew up in the press when a winner complained that his prize was not…
- Alcohol
- In the Press
- On Pack Promotions
Some post-Brexit positivity: EU grants the UK data protection adequacy decision.
With the June 30th deadline only days away, it was announced yesterday that the UK had been granted an ‘adequacy’…
- Brexit
- Cross border promotions
- Data Security
- Promotional Compliance
- Promotions Abroad
The rules for running promotions in Ireland are changing.
With effect from 1 December 2020, all lotteries operating in Ireland became subject to a new set of rules, governed…
- European Promotions
- Overseas Promotions
- Promotions Abroad
ASA’s new influencer guidelines, including ‘Wall of Shame’
The Advertising Standards Authority have recently launched a dedicated web page to highlight problem influencers who continuously flout the rules…
- ASA ruling
- Influencer marketing
- Social Media Promotions
ASA Rulings Recap June 2021
In April, May and June the ASA focused on a range of topical issues and complaints, in this brief review…
- ASA ruling
- Cap code
- Competition and Markets Authority
- Consumer Protection Regulation
- Digital advertising
- In the Press
- Influencer marketing
- Legal
- Promotional Compliance
What’s wrong with Aldi copying Colin the Caterpillar and what are the rules about giving away other brand’s products?
The public debate regarding Marks & Spencer and Aldi’s respective caterpillar cakes might be deemed as ‘branter’ by many onlookers…
- Consumer Protection Regulation
- In the Press
- Passing off
Off with their heads! Royal Jubilee 2022 and the rules for marketers.
With the Queen’s Platinum Jubilee next year, we will inevitably see many marketers wanting to get in on the action.…
- Promotions
Latest alcohol report signals that UK drinking culture is under control
Today Portman, the group who regulate the UK’s alcohol industry, published the findings of their YouGov report on alcohol consumption…
- Alcohol
- Coronavirus
- Portman
Birds of a feather FLoC together? What does FloC mean for advertisers?
Google’s Federated Learning of Cohorts seems to be the rather unlikely phrase on everyone’s lips lately and it has sparked…
- Data Security
- Promotional Compliance
Using closure reports to drive successful promotions
PromoVeritas produce closure reports when promotions end to provide in-depth analysis and inform all the teams involved about the success…
- Insight
- Promotions
- Reporting
Run it Right: Promotions in Japan
The cancelled Summer 2020 Tokyo Olympics will now be taking place in July 2021 and this pivotal sporting event will herald…
- Cross border promotions
- Global
- Legal
- Overseas Promotions
- Promotions
- Sport
Responsible marketing and data privacy
As an Information Security Manager, Jimmy Ward is no stranger to privacy rules and legislation, but since joining PromoVeritas earlier…
- Data Security
- GDPR
ASA Rulings Recap March 2021
This month the ASA rulings focused heavily on influencer marketing and the use of filters. Camden Town Brewing Ad description:…
- ASA Report
- ASA ruling
- Cap code
- Digital advertising
- Legal ruling
Does Parliament’s inquiry into influencer marketing signal stricter legislation ahead?
A new House of Commons inquiry aims to examine influencers and their lack of regulation after the Advertising Standards Authority found…
- Agencies
- ASA Report
- ASA ruling
- Competition and Markets Authority
- Consumer Protection Regulation
- In the Press
- Influencer marketing
- Marketing Contracts
- Promotional Compliance
- Social Media Promotions
Influencer Marketing and The Rules: Register for our exclusive webinar on 21st April.
Join a free webinar with PromoVeritas, the Competition & Markets Authority – the government department that sets the rules –…
- Agencies
- On Pack Promotions
- point of sale
- Prize Promotions
- Promotional Compliance
- Seasonal promotions
- shopper marketing
Pick of the Prizes: Why brands need to run prize promotions, now more than ever.
With so many agencies focussed on creating fresh and innovative ideas via new media, it is easy to forget that…
- Agencies
- Competitions
- Cross border promotions
- Digital advertising
- European Promotions
- Instant Wins
- Prize draws
- Prize Promotions
- Promotional Compliance
- Promotions
ASA Rulings Recap February 2021
This month the ASA rulings focused heavily on influencer marketing and the use of filters. Boohoo.com UK Ltd in association…
- ASA Report
- ASA ruling
- Cap code
- Digital advertising
- Legal ruling
UK low alcohol advertising rules are changing
Under the watchful eye of the Advertising Standards Authority (ASA), the CAP Code regulates non-broadcast advertising in the UK, the…
- Alcohol
Running promotions in New Zealand
In the latest instalment of our country guides Jorja Knight, Head of Legal at PromoVeritas, takes a look at the…
- Global
- Overseas Promotions
- Promotions Abroad
Choosing the right Roadmap for your campaign.
With the Government recently announcing a roadmap to ease England out of lockdown it might seem that things will start…
- Coronavirus
Shopper Marketing: What next? Register for our exclusive webinar on 17th March.
Join our free webinar where three world-class experts will share their research, predictions and views on post-pandemic shopper marketing. We…
- Agencies
- On Pack Promotions
- point of sale
- Prize Promotions
- Promotional Compliance
- Seasonal promotions
- shopper marketing
Daily Mail ask PromoVeritas why influencer Molly-Mae received an ASA Ruling for her £8k Instagram prize draw.
The Advertising Standards Authority have banned Love Island star’s recent promotion after they received a dozen complaints about the Instagram…
- Influencer marketing
- Uncategorised
PromoVeritas celebrates four new hires!
February may be a short month but it’s definitely been a busy one for PromoVeritas in terms of recruiting. We…
- Team
PromoVeritas perceive threats to marketing freedoms.
Just before Christmas, the UK Government quietly released its policy proposals on the advertising and promotion of foods high in…
- Cap code
- Children
- HFSS
- In the Press
The National Television Awards will take place in September 2021.
A year ago tonight the PromoVeritas team were busy finalising the counting of votes for the nation’s favourite awards ceremony…
- Awards
- Live Streaming
- TV
Register now for our Social Media Promotions Webinar with TikTok!
Hear from TikTok and our experts on the latest social media trends and rules at a free webinar on 10th…
- Agencies
- Digital advertising
- Promotional Compliance
- Social Media Promotions
- Tiktok
Don’t fail on data security. We’ll look after it all for you.
If you are running prize promotions, it is vital that you gather and process all personal information safely and securely.…
- ISO27001
- Promoveritas
ASA Rulings Recap January 2021
Recently, the ASA Rulings have undertaken a similar theme; often issues of substantiation and health claims. However, this month they…
- ASA Report
- ASA ruling
- Cap code
- Digital advertising
- Legal ruling
- Uncategorised
ASA offer new guidance for age-restricted online advertising
In the week that TikTok updated their privacy settings to make the app safer for younger users, the Committee of…
- ASA ruling
- Cap code
- Children
- Tiktok
- Uncategorised
PromoVeritas receives QuickBooks “Most Adaptive Small Business” 2020 award.
We are proud to announce that PromoVeritas has been named as one of the Most Adaptive Small Businesses of 2020…
- Awards
Brexit Marketing 2021: UK marketers face conflicting jurisdictions for campaigns
UK marketers face conflicting jurisdictions when running sales, price and prize promotions in 2021, warns Ardi Kolah, data privacy law…
- Brexit
- Uncategorised
Sign-Up to our “Brexit for Marketers” Webinar
As of 11pm on 31st December 2020 the Brexit transition period came to an end and the UK left the…
- Brexit
- Consumer Protection Regulation
- Cross border promotions
- European Promotions
- GDPR
- Global
- Legal
Announcing Voice2Win: PromoVeritas unveils latest prize promotions technology
This week PromoVeritas, the power behind many of the UK’s best loved promotions, have launched a completely new way for…
- Artificial Intelligence
- Instant Wins
- Prize draws
- Prize Promotions
- Promotions
- Uncategorised
- Unique codes
ITV competition entrants had no chance of being selected to win say Ofcom
Ofcom have concluded that ITV have breached broadcasting rules in the way that they handled post entries for their TV…
- Broadcast Verification
- Broadcast Voting
- Broadcasters
- Cap code
- gambling
- Uncategorised
Why run an Instagram Promotion?
With its unique reach, Instagram has become the perfect platform for brands to run promotions on and increase awareness of their products…
- Competitions
- Influencer marketing
- Social Media Promotions
Countdown to Christmas: There’s still time to run festive promotions!
With a Christmas period unlike any other in recent history fast approaching, we felt it was important to spread the…
- Seasonal promotions
- Social Media Promotions
Running Promotions in Poland
This brief, but informative guide to running promotions in Poland will highlight the many complex legal features currently in force…
- Competitions
- European Promotions
- GDPR
- Gift with purchase
- Global
- Instant Wins
- Prize draws
- Promotions Abroad
PromoVeritas featured in The Parliamentary Review
The Parliamentary Review combines political content with stories from a wide range of organisations – small and large; new and…
- Awards
- Prize Promotions
- Promotional Compliance
The best sports ambush marketing examples of all time
Ambush marketing is when a brand tries to ride on the coat-tails of big event, usually sports related, without incurring…
- Agencies
- European Promotions
- Promotional Compliance
- Promotions Abroad
- Sport
Running Promotions in South Africa
In the latest instalment of our series of country guides, Head of Legal Jorja Knight takes a quick look at…
- Cross border promotions
- Global
- Overseas Promotions
- Promotions Abroad
ASA Rulings Recap September 2020
This month our Legal Executive, Petronella Connett, takes a look at recent rulings by the Advertising Standards Authority. Vicks (t/a…
- ASA ruling
- Brands
- Cap code
- Legal ruling
Influencer Molly-Mae Hague’s giveaway botches Instagram Prize Draw
This week social media was flooded with angry fans of Molly-Mae Hague who suggested that she had fixed a prize…
- Influencer marketing
- Prize draws
- Prize Promotions
- Promotional Compliance
- Social Media Promotions
- Uncategorised
Shopping in the New Normal
At our webinar last week, we investigated what the effects of COVID means for brands and retailers going in the…
- Coronavirus
- Promoveritas
- research
Why are no purchase necessary routes important?
This month it was announced that ITV face the threat of fines for failing to correctly handle prize entries received…
- Broadcasters
- Cap code
- Consumer Protection Regulation
- In the Press
- Prize Promotions
- Promotional Compliance
BBC reports: ‘I won a holiday but it turned out to be a scam’
This week the BBC investigated consumers being tricked by fake online promotions and came to PromoVeritas for expert advice. “Criminals…
- Competitions
- Fake ads
- In the Press
- Social Media Promotions
How to run successful promotions overseas
There is currently no single unified approach to administering consumer or trade promotions across the world – every country has…
- Cross border promotions
- European Promotions
- GDPR
- Legal
- Overseas Promotions
- Promotions
- Promotions Abroad
Discover how to run Sensational Seasonal promotions at our free webinar on 22nd July 2020!
Great seasonal promotions grab the attention of customers and boost sales and engagement. Learn all about them at our next…
- Agencies
- Brands
- Competitions
- Instant Wins
- Prize draws
- Prize Promotions
- Promotional Compliance
- Promotions
- Social Media Promotions