Whilst recent Advertising Standards Authority rulings have focused on influencers, their latest cases highlight where brands are still getting the…
Earlier this week the Competition and Markets Authority published its much anticipated Green Claims Code aimed at companies that make…
Giving away prizes, or running a promotional activation in Spain is a great idea but there are a few issues…
Jorja Knight, Head of Legal at PromoVeritas recaps some of the key learnings from our HFSS webinar last week about…
Strict new rules for advertising foods that are high in fat, salt and sugar are due to come into effect…
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. Staying the…
Emily Vickers, Paralegal at PromoVeritas takes a look at the some recent ASA Rulings noting that following the recent introduction…
At this exclusive workshop learn all about how to use TikTok to transform your campaigns from Sonya Gonzalez Mier, TikTok…
Train your team to run world class promotions with our monthly complimentary Compliance Made Easy webinar. Although PromoVeritas are the…
With the latest ‘influencer’ recruits fresh out the Love Island villa, the ASA yesterday added five former Love Islanders to…
2.8 million people tuned in last night to see Liam and Millie crowned the winners of Love Island 2021, guaranteeing…
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. Giving away…
Sign-up to our free webinar with ISBA and Kellogg’s and be one step ahead on future HFSS plans and legislation.…
Over the last few weeks, a new development has come out of Quebec that international contests no longer need to…
Emily Vickers, Paralegal at PromoVeritas takes a look at the some recent ASA Rulings and how they could have been…
Eye tracking technology offers deep insight when it comes to packaging design, point-of-sale materials and promotional concepts and it can…
Last month the UK Government announced that in 2022/2023 it will introduce further rules for advertising certain products that are…
The Advertising Standards Authority for Ireland (ASAI) has announced new rules relating to the advertising of HFSS products which will…
This week Brewdog’s gold can promotion blew up in the press when a winner complained that his prize was not…
With the June 30th deadline only days away, it was announced yesterday that the UK had been granted an ‘adequacy’…
With effect from 1 December 2020, all lotteries operating in Ireland became subject to a new set of rules, governed…
The Advertising Standards Authority have recently launched a dedicated web page to highlight problem influencers who continuously flout the rules…
In April, May and June the ASA focused on a range of topical issues and complaints, in this brief review…
The public debate regarding Marks & Spencer and Aldi’s respective caterpillar cakes might be deemed as ‘branter’ by many onlookers…
With the Queen’s Platinum Jubilee next year, we will inevitably see many marketers wanting to get in on the action.…
Today Portman, the group who regulate the UK’s alcohol industry, published the findings of their YouGov report on alcohol consumption…
Google’s Federated Learning of Cohorts seems to be the rather unlikely phrase on everyone’s lips lately and it has sparked…
PromoVeritas produce closure reports when promotions end to provide in-depth analysis and inform all the teams involved about the success…
The cancelled Summer 2020 Tokyo Olympics will now be taking place in July 2021 and this pivotal sporting event will herald…
As an Information Security Manager, Jimmy Ward is no stranger to privacy rules and legislation, but since joining PromoVeritas earlier…
This month the ASA rulings focused heavily on influencer marketing and the use of filters. Camden Town Brewing Ad description:…
A new House of Commons inquiry aims to examine influencers and their lack of regulation after the Advertising Standards Authority found…
Join a free webinar with PromoVeritas, the Competition & Markets Authority – the government department that sets the rules –…
With so many agencies focussed on creating fresh and innovative ideas via new media, it is easy to forget that…
This month the ASA rulings focused heavily on influencer marketing and the use of filters. Boohoo.com UK Ltd in association…
Under the watchful eye of the Advertising Standards Authority (ASA), the CAP Code regulates non-broadcast advertising in the UK, the…
In the latest instalment of our country guides Jorja Knight, Head of Legal at PromoVeritas, takes a look at the…
With the Government recently announcing a roadmap to ease England out of lockdown it might seem that things will start…
Join our free webinar where three world-class experts will share their research, predictions and views on post-pandemic shopper marketing. We…
The Advertising Standards Authority have banned Love Island star’s recent promotion after they received a dozen complaints about the Instagram…
February may be a short month but it’s definitely been a busy one for PromoVeritas in terms of recruiting. We…
Just before Christmas, the UK Government quietly released its policy proposals on the advertising and promotion of foods high in…
A year ago tonight the PromoVeritas team were busy finalising the counting of votes for the nation’s favourite awards ceremony…
Hear from TikTok and our experts on the latest social media trends and rules at a free webinar on 10th…
If you are running prize promotions, it is vital that you gather and process all personal information safely and securely.…
Recently, the ASA Rulings have undertaken a similar theme; often issues of substantiation and health claims. However, this month they…
In the week that TikTok updated their privacy settings to make the app safer for younger users, the Committee of…
We are proud to announce that PromoVeritas has been named as one of the Most Adaptive Small Businesses of 2020…
UK marketers face conflicting jurisdictions when running sales, price and prize promotions in 2021, warns Ardi Kolah, data privacy law…
As of 11pm on 31st December 2020 the Brexit transition period came to an end and the UK left the…
This week PromoVeritas, the power behind many of the UK’s best loved promotions, have launched a completely new way for…
Ofcom have concluded that ITV have breached broadcasting rules in the way that they handled post entries for their TV…
With its unique reach, Instagram has become the perfect platform for brands to run promotions on and increase awareness of their products…
With a Christmas period unlike any other in recent history fast approaching, we felt it was important to spread the…
This brief, but informative guide to running promotions in Poland will highlight the many complex legal features currently in force…
The Parliamentary Review combines political content with stories from a wide range of organisations – small and large; new and…
Ambush marketing is when a brand tries to ride on the coat-tails of big event, usually sports related, without incurring…
In the latest instalment of our series of country guides, Head of Legal Jorja Knight takes a quick look at…
This month our Legal Executive, Petronella Connett, takes a look at recent rulings by the Advertising Standards Authority. Vicks (t/a…
This week social media was flooded with angry fans of Molly-Mae Hague who suggested that she had fixed a prize…
At our webinar last week, we investigated what the effects of COVID means for brands and retailers going in the…
Are your campaigns in the doldrums? Is your marketing plan in disarray? Danielle Farleigh, Account Director, explores why seasonal promotions…
This month it was announced that ITV face the threat of fines for failing to correctly handle prize entries received…
This week the BBC investigated consumers being tricked by fake online promotions and came to PromoVeritas for expert advice. “Criminals…
There is currently no single unified approach to administering consumer or trade promotions across the world – every country has…
Great seasonal promotions grab the attention of customers and boost sales and engagement. Learn all about them at our next…
When running a successful and compliant promotion in France, there are some key factors that contribute to this and should…
Top Tips for running an Instagram Promotion: For help with planning and shaping your next promotion from start…