The Specialist World of Controlled Product Placement (CPP)
Controlled Prize Placement is one of the most exciting prize promotions that brands can run, which excites customers and media…
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Controlled Prize Placement is one of the most exciting prize promotions that brands can run, which excites customers and media…
The increased popularity in recent years of E-cigarettes, particularly among teenagers who are not former or current smokers has not…
Following on from fines levied on Google and Facebook due to their data privacy breaches last year, last month TikTok…
This year we are going to be sponsoring the AIA Awards at MAD//Fest in conjunction with a brand new category…
The Competition and Markets Authority (CMA) has launched an investigation into the accuracy of ‘green’ claims made about household essentials…
With Valentines just around the corner, select brands will be looking at how to deal with the HFSS rules and regulations…
PromoVeritas is glad to announce Gemma Cutting’s promotion to Managing Director. Having joined PromoVeritas almost 12 years ago as an…
CAP and BCAP published their interim statement this week in regard to the alcohol alternatives consultation that took place between…
Kraft Heinz Food Company have been sued for $5 million over a claim that their Mac & Cheese takes over…
It’s not the first time Meta has been caught meddling with data! The Data Protection Commission in Ireland has recently…
The ASA upheld a ruling that Quick Commerce Ltd’s electronic poster for Zapp, a grocery delivery service, which showed a…
Here at PromoVeritas our team is constantly changing and growing. We want to make sure current and prospective clients know…
Mylene Klass has had her collar felt this week by the ASA after failing to make clear that three Instagram…
Your social channels are probably lighting up right now with BrewDog becoming the latest brand to attempt an ambush marketing…
The ASA has today upheld multiple complaints against HSBC for their adverts which highlighted the bank’s climate-focused actions as being…
On October 1st 2022 the tough new gambling advertising rules brought in to protect young and other vulnerable people came…
At the start of the month, you might have noticed something a bit different whilst on your shopping trips, with…
Kim Kardashian has been fined $1.26 million for failing to disclose to her 330 million Instagram followers that she was…
What is it? BeReal is the new social app which has exploded onto the scene over the last few months…
Planning on running a prize draw or competition on social media? Read our top tips before you land your brand…
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. Staying the…
Collab House Ltd the UK’s Top Digital influencer Agency who supply Influencers for brands such as BVLGARI, L’OREAL, Pretty Little…
With the World Cup just round the corner and huge brands have already coughed up the money to sponsor it…
As most of our FMCG clients will be aware by now, the UK government have recently made the decision to…
The sad news that Her Majesty, Queen Elizabeth II, has passed away will have a tremendous effect on the United…
PromoVeritas recently ran a consumer survey and learnt that 41% of consumers are now more likely to use their existing…
A TV advert for Persil washing liquid, began with an image of a beach strewn with litter and plastic and…
At the beginning of August the ASA issued guidance in relation to body image concerns. They reiterated that all marketing…
Many brands reap the benefits of running promotions in the USA, increase their brand awareness, increase their sales and increase…
The Advertising Standards Authority has upheld their first ruling against Arsenal Football Club Plc for being irresponsible and misleading the…
Marketers are not always aware of how complicated laws and regulations around running promotions can be. All too often we…
This August we are offering half-hour free consultancy for agencies to come and sense-check their ideas or simply have a…
Following the introduction of the Green Claims Code at the end of 2021 and the promise by the CMA to…
Recently both Burger King and McDonalds have launched loyalty schemes in the UK and KFC have announced significant changes to…
In June the Advertising Standards Authority issued guidance on enhanced disclosures in children’s marketing, to ensure that children are aware…
Last week a viral trend saw TikTokers taking advantage of what they call the ‘Tesco Method’ to grab hundreds of…
Last week PromoVeritas were announced ‘Business of the Year’ at the Work Avenue Business Awards. Jeremy Stern, PromoVeritas CEO said:…
Love Island star and influencer Molly-Mae hit headlines again last week after one of her Instagram posts was banned for…
Are your campaigns in the doldrums? Is your marketing plan in disarray? Whatever the holiday, festivity or time of year,…
Two adverts on singer Ellie Goulding’s Facebook page for Served Drinks, the 4% ABV alcohol brand she co-owns, have been…
Hundreds of thousands of prizes worth tens of millions.Across eight countriesPromotion running to July 11 2022Support small & enter for…
After twenty years helping to deliver some of the most memorable prize promotions for the world’s biggest and most loved…
This week The Drum hosted a remarkable Marketing Awards Ceremony at their Drum Labs venue. As sponsors of the Most…
In a bid to reduce obesity the Welsh Government have launched fresh consultations which include proposals for restricting HFSS promotions…
TikTok has continued to grow since its surge during Lockdown, with over one billion active users in 2022. All marketers…
With the Queen’s Platinum Jubilee almost upon us, many marketers may still want to get in on the action unofficially.…
PromoVeritas has helped run some of the world’s favourite promotions compliantly and securely since 2002. Emily Vickers, Paralegal at PromoVeritas,…
Today the government announced a U-turn on restricting multibuy and TV and online advertising of HFSS foods, however restrictions on…
The rules around prize promotions in Northern Ireland (NI) have always been a headache for marketers due to differences in…
A new report by the House of Commons Digital, Culture, Media and Sport Committee is calling for legislation to protect…
PromoVeritas stay up to date with all the latest rules and regulations to ensure we can offer the correct advice…
Despite hopes that HFSS legislation might be delayed, the Government is forging ahead with its restrictions by publishing further guidance…
In October new laws come into effect across the UK on the marketing of HFSS foods and drinks (high fat,…
Prize draws, also known as games of chance, linked to purchase have traditionally been outlawed in Sweden but regulators now…
One of the most popular marketing techniques for tempting consumers to buy a new or less well-known brand is “Try…
This month, the ASA Rulings revolved around misleading claims, whether they related to pricing, savings or effectiveness of treatments. Emily…
With the FIFA World Cup 2022 being held in Qatar, are you planning to run a promotion there and do…
This week Geordie Shore’s Charlotte Crosby joined the Advertising Standards Authority’s infamous ‘named and shamed’ list after repeatedly failing to…
This month, the ASA upheld two rulings on sexually explicit ads by Boohoo.com and Box Menswear Ltd. Boohoo.com: The Advert:…
Planning on running a prize draw or competition on social media? Read our top tips before you land your brand…
Train your team to run world class promotions with our monthly complimentary Compliance Made Easy webinar. Although PromoVeritas are the…
This year marks twenty years that PromoVeritas have run some of the world’s favourite promotions. Our team of legal, operations…
Non-fungible tokens are fast becoming the latest way of engaging sports fans with promotions. Top Shot, the NFT enabled digital…
With over one billion users, TikTok is the platform that marketers want to exploit the most right now but it…
This month, the ASA has begun its crackdown on unsubstantiated, misleading environmental claims with a number of rulings on the…
This month Emily Vickers of our legal team focuses on judging. If you are running any sort of prize activity…
An ambush marketing scandal has rocked the current Africa Cup of Nations tournament in Cameroon with a Nigerian cola company…
Join this fascinating and free webinar on the 23rd March. Join PromoVeritas together with ISBA to learn how to get…
On the 23rd of February we’re hosting a Webinar in which we’ll explore the rules for running campaigns associated with…
This month, the ASA focused on irresponsible and misleading advertising of crypto currency trading with a number of rulings upheld…
The ASA announced this week that six reality TV influencers who consistently fail to disclose ads on Instagram despite numerous…
Retail and fashion brands that make false environmental claims about their products are the first to be targeted by the…
Promotions are all about making your brand stand out, increasing sales and raising awareness. But sometimes marketers can take the…
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. This month…
Every new year brings new challenges for marketers in any industry. Consumer demands change and there are always new trends…
Following the recent call for evidence by CAP for assistance in regulating advertisements that may cause body image concerns, they…
This month, the ASA have NOT upheld a number of rulings. Below Paralegal Emily Vickers takes a look into why…
PromoVeritas are delighted to announce that we have passed our ISO27001 Certification for the fifth consecutive year. Jimmy Ward, our…
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. This month…
With COP26 raising awareness of the climate crisis, and many brands striving to look more ethical, what does the consumer…
2022 marks our 20th year running some of the world’s most inventive and inspired promotions so we think it’s the…
Last December the rules for running prize draws in the Republic of Ireland were amended ahead of an overhaul of…
Once again, the Advertising Standards Authority has upheld a number of rulings relating to misleading health claims. Whilst the first…
The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have announced an open call for…
Like the UK, New Zealand has seen an influx of influencers promoting company’s brands, goods and services to consumers worldwide.…
Latest Ofcom research suggests that more than half of children in the UK have a social media platform by the…
Back in July when the Daily Mail asked PromoVeritas what was wrong with the Brewdog ‘Solid Gold Can’ promotion we…
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. This month…
Whilst recent Advertising Standards Authority rulings have focused on influencers, their latest cases highlight where brands are still getting the…
Strict new rules for advertising foods that are high in fat, salt and sugar are due to come into effect…
Earlier this week the Competition and Markets Authority published its much anticipated Green Claims Code aimed at companies that make…
Giving away prizes, or running a promotional activation in Spain is a great idea but there are a few issues…
Jorja Knight, Head of Legal at PromoVeritas recaps some of the key learnings from our HFSS webinar last week about…
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. Staying the…
Emily Vickers, Paralegal at PromoVeritas takes a look at the some recent ASA Rulings noting that following the recent introduction…
At this exclusive workshop learn all about how to use TikTok to transform your campaigns from Sonya Gonzalez Mier, TikTok…
With the latest ‘influencer’ recruits fresh out the Love Island villa, the ASA yesterday added five former Love Islanders to…
2.8 million people tuned in last night to see Liam and Millie crowned the winners of Love Island 2021, guaranteeing…
Every month our Legal Team will explore the world of prize promotions via our ‘Back to Basics’ series. Giving away…
Sign-up to our free webinar with ISBA and Kellogg’s and be one step ahead on future HFSS plans and legislation.…
Over the last few weeks, a new development has come out of Quebec that international contests no longer need to…
Emily Vickers, Paralegal at PromoVeritas takes a look at the some recent ASA Rulings and how they could have been…
Eye tracking technology offers deep insight when it comes to packaging design, point-of-sale materials and promotional concepts and it can…
Last month the UK Government announced that in 2022/2023 it will introduce further rules for advertising certain products that are…
The Advertising Standards Authority for Ireland (ASAI) has announced new rules relating to the advertising of HFSS products which will…
This week Brewdog’s gold can promotion blew up in the press when a winner complained that his prize was not…
With the June 30th deadline only days away, it was announced yesterday that the UK had been granted an ‘adequacy’…
With effect from 1 December 2020, all lotteries operating in Ireland became subject to a new set of rules, governed…
The Advertising Standards Authority have recently launched a dedicated web page to highlight problem influencers who continuously flout the rules…
In April, May and June the ASA focused on a range of topical issues and complaints, in this brief review…
The public debate regarding Marks & Spencer and Aldi’s respective caterpillar cakes might be deemed as ‘branter’ by many onlookers…
With the Queen’s Platinum Jubilee next year, we will inevitably see many marketers wanting to get in on the action.…
Today Portman, the group who regulate the UK’s alcohol industry, published the findings of their YouGov report on alcohol consumption…
Google’s Federated Learning of Cohorts seems to be the rather unlikely phrase on everyone’s lips lately and it has sparked…
PromoVeritas produce closure reports when promotions end to provide in-depth analysis and inform all the teams involved about the success…
The cancelled Summer 2020 Tokyo Olympics will now be taking place in July 2021 and this pivotal sporting event will herald…
As an Information Security Manager, Jimmy Ward is no stranger to privacy rules and legislation, but since joining PromoVeritas earlier…
This month the ASA rulings focused heavily on influencer marketing and the use of filters. Camden Town Brewing Ad description:…
A new House of Commons inquiry aims to examine influencers and their lack of regulation after the Advertising Standards Authority found…
Join a free webinar with PromoVeritas, the Competition & Markets Authority – the government department that sets the rules –…
With so many agencies focussed on creating fresh and innovative ideas via new media, it is easy to forget that…
This month the ASA rulings focused heavily on influencer marketing and the use of filters. Boohoo.com UK Ltd in association…
Under the watchful eye of the Advertising Standards Authority (ASA), the CAP Code regulates non-broadcast advertising in the UK, the…
In the latest instalment of our country guides Jorja Knight, Head of Legal at PromoVeritas, takes a look at the…
With the Government recently announcing a roadmap to ease England out of lockdown it might seem that things will start…
Join our free webinar where three world-class experts will share their research, predictions and views on post-pandemic shopper marketing. We…
The Advertising Standards Authority have banned Love Island star’s recent promotion after they received a dozen complaints about the Instagram…
February may be a short month but it’s definitely been a busy one for PromoVeritas in terms of recruiting. We…
Just before Christmas, the UK Government quietly released its policy proposals on the advertising and promotion of foods high in…
A year ago tonight the PromoVeritas team were busy finalising the counting of votes for the nation’s favourite awards ceremony…
Hear from TikTok and our experts on the latest social media trends and rules at a free webinar on 10th…
If you are running prize promotions, it is vital that you gather and process all personal information safely and securely.…
Recently, the ASA Rulings have undertaken a similar theme; often issues of substantiation and health claims. However, this month they…
In the week that TikTok updated their privacy settings to make the app safer for younger users, the Committee of…
We are proud to announce that PromoVeritas has been named as one of the Most Adaptive Small Businesses of 2020…
UK marketers face conflicting jurisdictions when running sales, price and prize promotions in 2021, warns Ardi Kolah, data privacy law…
As of 11pm on 31st December 2020 the Brexit transition period came to an end and the UK left the…
This week PromoVeritas, the power behind many of the UK’s best loved promotions, have launched a completely new way for…
Ofcom have concluded that ITV have breached broadcasting rules in the way that they handled post entries for their TV…
With its unique reach, Instagram has become the perfect platform for brands to run promotions on and increase awareness of their products…
With a Christmas period unlike any other in recent history fast approaching, we felt it was important to spread the…
This brief, but informative guide to running promotions in Poland will highlight the many complex legal features currently in force…
The Parliamentary Review combines political content with stories from a wide range of organisations – small and large; new and…
Ambush marketing is when a brand tries to ride on the coat-tails of big event, usually sports related, without incurring…
In the latest instalment of our series of country guides, Head of Legal Jorja Knight takes a quick look at…
This month our Legal Executive, Petronella Connett, takes a look at recent rulings by the Advertising Standards Authority. Vicks (t/a…
This week social media was flooded with angry fans of Molly-Mae Hague who suggested that she had fixed a prize…
At our webinar last week, we investigated what the effects of COVID means for brands and retailers going in the…
This month it was announced that ITV face the threat of fines for failing to correctly handle prize entries received…
This week the BBC investigated consumers being tricked by fake online promotions and came to PromoVeritas for expert advice. “Criminals…
There is currently no single unified approach to administering consumer or trade promotions across the world – every country has…
Great seasonal promotions grab the attention of customers and boost sales and engagement. Learn all about them at our next…