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Nestlé in hot water with the ASA over Nescafé promotionA winning moment promotion was found to be exaggerating the likelihood of... -
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Will 2020 be the end of Influencer Marketing?A closer look at the darker side of influencer marketing -
PromoVeritas Legal Counsel is featured in the Law Society GazetteMeet Jorja Knight, our Legal Counsel -
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Running successful sports promotionsHarness the potential of the most popular app of 2019 -
Playing by the rules - our Influencer Marketing survey shows solid complianceFind out the results of our Influencer Marketing survey -
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October ASA Rulings RecapCompliance Manager, Amy Powell, takes a look at some recent Rulings -
PromoVeritas appoints Shelley Davies as Managing DirectorMeet our new Managing Director, Shelley Davies. -
PromoVeritas featured in The Parliamentary ReviewRead our article in this prominent industry magazine. -
Did the Boaty McBoatface competition bend the rules?Why great Terms & Conditions are what every promotion needs. -
PromoVeritas on screen: Inside Cadbury on Channel 4Take a look behind the scenes at Cabdury! -
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Thinking of running an Advent calendar promotion?Our Top Tips for running a festive Advent Calendar promotion this Christmas -
Run it Right: Promotions in IrelandPlanning to include Irish residents in a promotion? Read this first. -
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London Advertising Softball League End of Season RecapFind out who the champions of the London Advertising Softball League really... -
Ex on the Beach influencer's 'irresponsible ad' banned by the ASAJemma Lucy, celebrity influencer promoted weight loss products whilst pregnant -
Are underage winners a problem for marketers?Should the National Lottery be for over 18s? -
Winner selection done the right way!Prize draws may be the easiest promotions to administer and run but... -
Influencer Marketing: Are you Running it Right?Is Influencer Marketing a problem for brands? -
User Generated Content - The Positive and Negatives for BrandsExecuted well User Generated Content can create compelling promotions with a difference... -
The CMA clarify what Influencers and brands need to know about endorsements on social mediaDiscover exactly what the CMA want you to know about Influencer Marketing -
Promises, promises. Why it pays to always deliver on your promotion.The ASA upholds a ruling over a botched Nespresso promotion -
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LASL hero? Win a crate of beer or a £100 Sunglasses Hut voucher every week!To celebrate the 2019 LASL Season PromoVeritas are giving away either £100... -
Tackling Facebook Engagement BaitTackling Facebook engagement bait and running compliant promotions on social media! -
PromoVeritas - Your Legal TeamYou can run a promotion anywhere in the world with the support... -
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A Force for Good. Do your bit to make the internet a safer place.How can you make sure your marketing campaigns are internet friendly -
Portman Group tells alcohol brands to stop being ‘offensive’The Portman Group has launched new rules to make sure that alcohol... -
Transport for London bans HFSS advertisingTransport for London have banned high fat, salt and sugar adverts across... -
Refer a Friend ProgrammeRefer a friend to PromoVeritas and get £25 Amazon vouchers for you... -
Do your brand health claims need a sense check?Unilever's Pukka Detox brand received an ASA ruling over its health claims -
ASA cracks down on ignorant influencers. Are you up to date with the latest rules?ASA has warned over 200 influencers - we recap the rules -
Instagram promotions are changingInstagram is changing the way you can track hashtags which will affect... -
Boohoo break advertising rules with 'fake sales'The ASA issued a ruling on Boohoo's use of countdown sales -
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Focus on Partnerships: Bring some Hollywood Magic to your next brand promotionRunning film based promotions can create far reaching opportunities for your brand -
Thinking of running an Advent calendar promotion?Our top tips for choosing the right prizes for your promotions this...
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Superdrug receives ASA Ruling for free gift promotionsHigh street favourite receives bad press over failing to give out freebies -
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Strict ban on Ireland's alcohol advertising. Will the UK be next?Irish government agrees to strict rules for advertising alcohol around children.
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Running Promotions OverseasUnfortunately, there is currently no single unified approach to administering consumer or... -
Another ASA Ruling for Made in Chelsea InfluencerMade in Chelsea star Louise Thompson faces her second round of backlash... -
A great day for Europe’s creators? EU Parliament agree to controversial copyright reformsEU lawmakers have approved controversial changes to internet copyright laws. -
GDPR is set to have a much greater impact beyond the EUGDPR is set to have a much greater impact beyond the EU!... -
UK ban on energy drinksUK Teens could be banned from buying energy drinks as Ministers launch... -
Meet the PromoVeritas Legal TeamThe PromoVeritas Legal Team are central to planning and implementing promotions without... -
Influencer Marketing: Still the next big thing?Is using bloggers and celebrities to promote your brand still a good... -
The secret to compelling promotions: Creating instant winners instead of losersWinner communications are a vital part of running promotions successfully -
The Forgotten Art of Winner CommunicationWinner communications are a vital part of running promotions successfully -
Nestlē loses historic KitKat trademark caseNestlē have lost their bid to trademark KitKat's four fingered bar -
Artificial Intelligence: Changing the future of promotionsArtificial Intelligence is changing the world around us in many ways, including... -
Top tips when running a promotion in Russia, World Cup Style!The FIFA World Cup hosted by Russia is just round the corner... -
What the consumer really thinks about GDPR and dataA report shows just want consumers think about data privacy and GDPR... -
UK’s Data Protection Bill on track to be adopted by 25 MayWith only 10 days to go we take a look at how... -
The ASA’s Annual Report ‘shows more impact’ on the marketing industryThe ASA's Annual Report shows they are tackling society's issues -
The ASA have issued new guidance on misleading marketingASA guidance on misleading advertising and substantiated claims -
Should your brand run an on-pack promotion?Discover how to run outstanding on-pack promotions -
Know the Rules of Instagram PromotionsFind out what you need to know to run a successful Instagram... -
LASL hero? Win a crate of beer or a £100 Sunglasses Hut voucher every week!To celebrate PromoVeritas' exclusive sponsorship of the LASL League we are giving...
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Is your next promotion GDPR compliant?We take a look at how GDPR will affect your promotions -
How to run a successful competition - our breakfast briefingFind out how to run a successful competition -
Facebook investigated by the ICO and US Congress for huge data breachData breach of 50 million users' personal data has Facebook founder apologising -
GDPR UPDATE: Do you need to pay the ICO's new Data Protection charges?Do the ICO's new Data Protection charges affect you? -
No more registrations for promotions in ArgentinaRunning promotions in Argentina is now possible for overseas promoters! -
100 days to GDPR – what do marketers need to know?The countdown to GDPR is underway - find out what marketers need... -
PromoVeritas to sponsor the London Advertising Softball League!We are proud to be sponsoring the London Advertising Softball League and... -
New York Times investigation exposes the truth about fake Twitter followersThe investigation found that Devumi had created thousands of fake Twitter accounts... -
A guide to running promotions in GermanyHere are some of our top tips when running a promotion in... -
The promotion that has gripped the nation!Everyone is talking about the white Creme Eggs that Cadburys have hidden... -
Gaming Companies continue to win over childrenWith 2018 close on the marketing horizon, it is essential for brands... -
The Daily Mail asked PromoVeritas how to win at promotionsThe national paper asked us for tips to help their readers win... -
A guide to running successful and compliant social media promotions in 2018With 2018 close on the marketing horizon, it is essential for brands... -
Can family participate in your promotions?A recent ASA Ruling highlighted the issue of whether family of employees... -
PromoVeritas become DMA memberPromoVeritas are now proud members of the DMA - find out how... -
Paperchase promotion causes public outcryA recent Paperchase promotion in the Daily Mail ended with the retailer... -
Why Your Next Campaign should include User Generated ContentExecuted well User Generated Content can create compelling promotions with a difference...
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ASA crack down on “hidden advertising” within Influencers' Snapchat postsReality television came head to head with the Advertising Standards Authority (ASA),... -
Are your prize draws luring consumers into a false sense of security?Brands should be more aware of the impact of promoting a prize... -
There's still time to run a great Halloween promotion!With the Halloween festivities gradually approaching it’s a great time for marketers... -
Are your promotions disability friendly?A recent ruling by the ASA highlights the important issue of disability... -
The Sun asked PromoVeritas how to spot a fake Facebook promotionScam Facebook promotions may be affecting your brand, so we gave The... -
Planning your next promotion using Influencer MarketingFind out more about the risks of Influencer Marketing at our next... -
Twitter trialling 280 character limitTwitter are testing increasing the 140-character limit to 240. -
BBC reports on the rise of fake Facebook promotionsThe BBC has investigated the rise of fake Facebook raffles scamming the... -
Only 9 months until GDPR. Are you ready for the EU's new data protection laws?7 things you need to know now to get ready. -
Brands and their followers are still victims of fake Facebook pagesMany brands across multiple industries have been the victims of social media... -
A double win for PromoVeritas at the FSB London Business Awards!PromoVeritas win Creative & Media Business of the Year and Entrepreneur of... -
21st century promotions are leaning towards SnapchatSnapchat is becoming a catalyst for brands implementing promotions in the marketing... -
Top tips when running a promotion in Russia, World Cup Style!With next year’s FIFA World Cup hosted by Russia gradually looming, are...
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Morrisons fined for harassing unsubscribed customersLast week the Information Commissioner’s Office (The ICO) fined supermarket chain Morrisons... -
Daily Mail and Iceland told off over botched Marmite campaignA Marmite promotion from the Daily Mail and Iceland received an ASA... -
Countdown to HFSS advertising ban beginsCAP’s tough new rules on High Fat Sugar and Salt products officially... -
Two-thirds of marketers at risk from new GDPR rulesA survey has revealed that a third of marketing and advertising companies... -
Get a 10% Discount off the "Promoting Privacy with Innovation Conference" this JulyPromoVeritas are delighted to offer all of our clients a 10% discount... -
Three ways you can win with cross-border promotionsDid you know that you can multiply these benefits by running your... -
That red swimsuit promotion that everyone is talking aboutLast week Instagram and Twitter were in a frenzy, and all because... -
Facebook Guidelines UpdateFacebook have recently updated their Terms so we thought we would recap... -
Have you started your Marketing Spring Clean yet? GDPR is just 12 months away!The biggest shakeup for marketers, clients and agencies is now just 12... -
CAP have given guidance on what they actually coverCAP published an overhaul of their guidance on how far the CAP... -
Celebrities warned again over #ad postsThe US Federal Trade Commission has written to ninety celebrity 'Influencers' warning... -
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BBC News ask our opinion on 'unfair' McCain's promotionThis week the promotions industry was caught up in controversy after the... -
New rules for running a promotion on PinterestUntil recently running promotions on Pinterest was a bit tricky but now... -
Judging Prize PromotionsWhen is 'independent' not 'independent' when it comes to judging prize promotions? -
A quick-guide to Live Streaming and promotionsA recent trend on social media has been the explosion of live... -
PromoVeritas Awarded Information Security ISO27001 CertificationData security is now of vital importance to businesses of all sizes.... -
10 Facts About Running Promotions in the Middle EastAre you looking to run a promotion in the Middle East? This... -
The Drum: How to avoid an Oscars screw up and not end up in La La LandGemma Cutting, head of client management at PromoVeritas, looks into the fiasco... -
GDPR, the UK and Brexit: The Facts for MarketersRecently the Direct Marketing Association revealed that a quarter of UK businesses... -
What is the role of Social Media in promotions?Is your brand just jumping on the bandwagon and running social media... -
Top Tips for your Terms and ConditionsOur top tips for choosing the right prizes for your promotions this... -
Top Tips for Running USA Prize PromotionsRunning USA prize promotions may not always plain sailing because different states... -
Don’t be a rule-breaker on social mediaDo you know the difference between a recommendation and a advert? -
What you need to know about CAP Code's new food rules - HFSSNew food rules HFSS: Junk food advertising will soon be hit by...
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Choosing Your 2017 Promotion Prizes: Our Top TipsWe highlight some of the issues concerning alcohol and promotions -
Ten top tips for a successful festive promotionOur top tips for choosing the right prizes for your promotions this... -
10 Facts Running Promotions in the ItalyThe running of ‘Promotions’ are taking off across the world not just... -
Our Top Tips for Running Social Media PromotionsEnsure your Spanish prize promotion runs smoothly which our handy guide. -
5 Top tips for Social Media PromotionsRunning a Social Media promotion? Social Media platforms are a quick and... -
Key CAP Code changes - impacting on promotionsRevisions announced on 30th April 2015 to the British Code of Advertising,... -
Know the rules on alcohol promotionsWe highlight some of the issues concerning alcohol and promotions -
PromoVeritas and Marketing Week team upWe team up on research about consumers and promotions. -
Going Global - a look at Spanish promotionsEnsure your Spanish prize promotion runs smoothly which our handy guide.