Specialist Legal Advice

Our in-house team of legal professionals, including fully qualified lawyers and legal executives, have extensive knowledge of promotional legislation and regulations in nearly every country. They are supported by a network of handpicked specialist marketing

lawyers around the world who can provide more detailed guidance where necessary. We use this expertise to shape your promotional concepts and ensure that they can run from Chile to China, Australia to Austria, usually with only minor adjustments.

The consumer comes first. We are experts at drafting promotional terms & conditions that are clear and concise but still ensure compliance with local and international rules and regulations.

Terms & Conditions

With a network of legal experts covering over 80 countries, we have built up a comprehensive repository of legal knowledge on promotional laws, regulations, and best practices around the world. We regularly refresh our knowledge with country-specific legal reviews and use the results to help shape promotions to run without any compliance issues around the world. Our international lawyers are equipped to provide detailed guidance on local legal frameworks and can assist with drafting, translating and reviewing promotional terms & conditions to ensure compliance with all relevant rules and regulations.

Global legal advice

Terms do not sit in isolation, they need to be integrated into the packaging or the advertising for the campaign. That is why we also like to review and advise on all other forms of marcomms created by your agency. We seek to ensure compliance with local laws and avoid any misleading marketing practices as well as maintaining consistency of messaging.

Marketing communications reviews

Many countries require pre-registration of a promotion, the purchase of a licence or in some cases an insurance bond to cover the cost of prizes. Our team handles all the local registration requirements on behalf of our clients, including liaising with local authorities for licences and the publishing of Terms & Conditions or Winner Lists. Get it wrong, at your peril.

Overseas registrations

Our team of in-house lawyers are skilled in drafting, reviewing, and interpreting a wide range of commercial and other contracts. This includes, but is not limited to, Master Service Agreements, Statement of Work, Sale/Purchase agreements for both goods and services, Non-Disclosure Agreements, Waivers and Disclaimers, and Influencer Contracts. Working in marketing helps us add an extra dimension to our legal reviews, we know the art of the possible, we know how brands and agencies think.

Commercial agreements

Contact us to discuss your next promotion

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Other ways we can
help you succeed

Delivery

Trust us to take care of every detail so your prize winners, wherever they are in the world, have a memorable brand experience and will tell their friends and family about forever.

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Digital

Trust us to design and build engaging and memorable digital experiences for your audience anywhere in the world, we can roll out in multiple languages and countries, securely capture and manage first party data with data kill dates and right to forget support built-in.

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Insights

Trust us to safely manage consumer PII and prepare actionable insights & learnings from your promotion to drive your business forward.

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Legal Advice

Trust our lawyer and compliance team to draft lawful Terms & Conditions, translated when necessary and to brief you on the rules & regulations governing participating markets.

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Promotional Expertise

Trust to advise you on the right promotional mechanic to meet your objectives – Win £ $ €, Enter a Game of Skill / Competition, Claim a Free Gift with Purchase – we know which lever you should pull and what can legally be run in-markets around the world.

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