Prize Promotion Compliance Services

PromoVeritas is the leading global promotional compliance agency that offers a range of services to help businesses run successful promotions and ensure they comply with legal requirements.
By working with PromoVeritas, businesses gain a competitive

advantage by running promotions that are both effective and compliant, building trust with their customers and protecting their reputation.

18,000 Promotions
and counting…

We specialise in helping businesses ensure their promotions comply with legal and regulatory requirements. We understand that navigating the complex world of regulations can often be challenging, which is why we’re here to provide the guidance and support you need.

We understand the legals, but we also understand marketing and promotions, we know the wrinkles, the issues and the options. We protect you, your brand, or your agency, from potential legal issues and penalties.

Legal Compliance

We bring together a unique blend of legal, digital, and operational expertise to help clients run their promotions seamlessly across the world. Our team has in-depth knowledge of both the laws and regulations and the practical aspects of running promotions, and we use this expertise to ensure that your promotions are not only effective but also compliant.

Expertise

Borders don’t worry us. We know that running a multi-country campaign can save large amounts of money through the sharing of prizes and creative work. But there are also many legal, language and cultural hurdles to overcome to ensure all runs smoothly. Our deep understanding of promotional techniques, coupled with expert legal knowledge and a ‘can-do’ attitude enables us to deliver the most innovative promotions almost anywhere in the world.

Worldwide

We love innovation and are dedicated to providing clients with cutting-edge technology and tools that can help them run successful promotions. It might be a 3D printed light activated sound chip, or a fully automated winner portal to handle thousands of low value prize claims. With our expertise, brands and agencies can trust that their campaigns are in safe hands, from start to finish.

Innovation

Don’t just take our word for it. All of our work is covered by a custom made Professional Indemnity policy providing £10m of global cover, whilst our ISO27001 data security accreditation confirms our commitment to protecting our clients’ data and minimising the risk of breaches, disasters or problems. If it’s with PromoVeritas, you can sleep at night.

Run it Right

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Other ways we can
help you succeed

Delivery

Trust us to take care of every detail so your prize winners, wherever they are in the world, have a memorable brand experience and will tell their friends and family about forever.

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Digital

Trust us to design and build engaging and memorable digital experiences for your audience anywhere in the world, we can roll out in multiple languages and countries, securely capture and manage first party data with data kill dates and right to forget support built-in.

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Insights

Trust us to safely manage consumer PII and prepare actionable insights & learnings from your promotion to drive your business forward.

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Compliance Expertise

Trust our lawyer and compliance team to draft lawful Terms & Conditions, translated when necessary and to brief you on the rules & regulations governing participating markets.

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Promotional Expertise

Trust to advise you on the right promotional mechanic to meet your objectives – Win £ $ €, Enter a Game of Skill / Competition, Claim a Free Gift with Purchase – we know which lever you should pull and what can legally be run in-markets around the world.

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Promotional expertise comes from bringing together the right people

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  • How do you run a fair prize draw?

    • A fair prize draw requires clear entry rules, an unbiased and fair method of selecting winners, and a full audit trail to evidence the process. Entries must be collected and stored securely, eligibility criteria applied consistently, and winners chosen using either certified randomisation software or an independent judge.
      Documenting each step ensures the draw is transparent and defensible, protecting both the brand and consumer trust.

  • How do you prevent “no purchase necessary” abuse?

    • “No purchase necessary” routes are required in many jurisdictions, but they must be carefully managed to avoid misuse. This usually involves setting clear entry limits, applying the same eligibility rules as purchase entries, and putting controls in place to detect bulk or fraudulent submissions.
      Independent oversight and robust record-keeping ensure that the process remains fair, transparent, and defensible — protecting both the integrity of the promotion and the brand’s reputation.

  • How do you handle unclaimed prizes?

    • Unclaimed prizes are managed according to the terms and conditions agreed at the outset. This may involve a redraw, awarding the prize to a reserve winner, or donating it to charity- always in line with the published rules and relevant regulations.
      Clear processes and documentation ensure that the outcome is transparent, consistent, and defensible if ever challenged.

  • Can you manage high-value or time-sensitive prizes?

    • High-value or time-sensitive prizes require additional safeguards to ensure security, fairness, clear winner claim timeframes and timely fulfilment. This may include enhanced verification checks, secure prize handling, and strict timelines for winner communication and delivery.
      By applying robust processes and independent oversight, we make sure these prizes are awarded smoothly, compliantly, and without risk to brand reputation.

  • How do you measure promotion success ethically?

    • Success should be measured not only by entries or sales uplift, but by whether the campaign was run fairly, transparently, and in line with regulations. Ethical measurement involves accurate reporting, respect for participant data, and independent verification of results.
      By combining compliance checks with data insights, brands can demonstrate genuine impact while protecting consumer trust and safeguarding their reputation.