Poptopia from Pringles, the global snacking brand in the Kellanova group is an always-on fan destination.  The gateway to Poptopia through the QR code on top of all Pringles cans is live in over 40 markets worldwide. Consumers in the UK and Europe can participate in a mobile only experience with offers, games and chances to win.

Brand partnerships like that with Nintendo create a range of promotional opportunities with prizes including Nintendo Switch and Super Mario Bros games, the characters also feature on-pack and further encourage consumer engagement with Poptopia.  The Mystery Flavour Challenge in 2025 with special edition silver packaging, invited participants to enter into a prize draw for a bucket-list 6-night escape to New York City by correctly identifying the mystery flavour.

For more than 14 years PromoVeritas has been a trusted partner to Kellanova and to the Pringles team.  We share our local-market experience and leading knowledge of global promotional law and compliance to simplify the complex.  We create Terms & Conditions, review marketing communications and stress-test promotional mechanics, guaranteeing a frictionless customer experience and provide verifiably independent prize draws and winner selections for the brand.