Leffe is a Belgian beer brand, though originally brewed by monks at the Abbaye Notre-Dame de Leffe, the beer is now produced by AB InBev in Leuven, Belgium, and sold in over 60 countries.

Turning up the heat over the Summer 2025, Leffe partnered with PromoVeritas to offer a chance to win the ultimate backyard centrepiece. Head into a participating Tesco and spot the Golden Ticket display. Pick up a promotional pack of Leffe, crack it open, and see if you’ve struck gold. If you find a Golden Ticket, you’re one of just 10 lucky winners! Simply email the reference number to claim your prize: a premium-quality 18-inch Kamado-style Egg Barbecue, complete with Leffe-branded handles, shelves, and metal plates. The perfect match for bold flavour and unforgettable summer moments.

PromoVeritas supported our client with a range of services ensuring every participant enjoyed the thrill of the promotion from start to finish.

• Crafting clear and compliant Terms & Conditions
• Completing a thorough legal review
• Controlling placement of golden tickets to ensure fairness and maximise excitement
• Winner management and communications