Best of the Best: Ongoing Opportunities to Win Big

Why independent verification matters more than ever

Running prize competitions at scale has never been more challenged. The CAP Code has long required that prize draws be overseen by an independent person unless a verifiably random computer process is used, but with the DCMS Voluntary Code of Good Practice for Prize Draw Operators now published (November 2025), and a compliance deadline of May 2026, the expectation of independent, auditable processes is moving from best practice to baseline requirement.

For a business like Best of the Best– running high-value Dream Car competitions and prize draws with a large, loyal customer base- the stakes around fairness and transparency are significant. Getting it wrong isn’t just a regulatory risk. It’s a trust risk.

The challenge

Best of the Best operates some of the UK’s most high-profile online prize competitions, including its flagship Dream Car promotions based on a skill mechanic, and weekly prize draws with a broad range of prizes. With high-value prizes, a large and engaged audience, and growing regulatory attention on the prize draw sector, BOTB needed a partner who could provide genuine, demonstrable independence at every stage of the competition lifecycle.

The requirement wasn’t just operational. It was reputational. BOTB’s customers need to trust that results are fair. Their legal team needs to know the process is defensible. And as the sector attracts increasing scrutiny from regulators and the public alike, having independent verification on record isn’t a nice-to-have- it’s essential.

Running a prize draw or competition?

Talk To Us

What PromoVeritas does for BOTB

Since 2019, PromoVeritas has acted as BOTB’s independent verification partner and legal advisory resource, supporting the business across three interconnected areas.

Independent winner selection for prize draws

For all BOTB prize draws, PromoVeritas independently selects winners- entirely separate from BOTB’s internal operations. This separation is the foundation of a compliant prize draw under CAP Code Rule 8.24, which requires winners to be selected by, or under the supervision of, a demonstrably independent person where a verifiably random computer process is not used.

By having PromoVeritas conduct winner selection, BOTB can demonstrate to customers, the ASA, and any other scrutinising body that results are genuinely impartial. It also means BOTB holds a clear audit trail for every draw — documentation that protects the business if a result is ever challenged.

Verification of Dream Car ‘Spot the Ball’ promotions

BOTB’s Dream Car competitions use a skill-based mechanic — Spot the Ball — which requires careful, consistent judging that goes beyond the requirements of a straightforward prize draw. PromoVeritas independently verifies these promotions end-to-end: confirming that the judging methodology is applied correctly and consistently, that results are calculated accurately, and that winners are identified fairly with no grounds for dispute.

Skill-based promotions carry their own compliance risks. Independent verification at this level gives BOTB the evidential basis to stand behind every result- and the confidence to run a high-value, high-profile promotion model at scale.

Recorded prize draw announcements

Following each independently verified draw, PromoVeritas provides recorded prize draw announcements for BOTB. These take place after verification is complete, creating a visible and auditable record of the outcome.

For BOTB’s customers, these recordings are a tangible signal that the process is professionally managed and independently overseen. For BOTB, they provide documentation that can be relied upon if transparency is ever questioned.

Legal guidance and promotional compliance advice

Beyond operational verification, PromoVeritas provides ongoing legal guidance on BOTB’s promotional activity- advising on mechanics and risk, identifying potential compliance concerns, and flagging issues within competition structures or terms.

PromoVeritas has produced generalised terms and conditions frameworks for BOTB, providing a consistent and legally sound structure that applies across competitions rather than requiring bespoke drafting each time.

The role is advisory: PromoVeritas informs and guides, and BOTB retains full decision-making authority over how that advice is implemented.

Six years of independent oversight

Since 2019, what started as a verification brief has grown into a genuinely trusted advisory relationship. We’ve acted as an independent verifier, a legal and procedural sounding board, and an external sense-check on fairness and best practice, across a business that has grown significantly over that time.

That longevity says something. BOTB operates in a competitive, closely scrutinised space. The fact that they’ve continued to rely on us across hundreds of draws and multiple competition formats reflects the value of having a consistent, independent partner who understands the detail.

Compliance done properly isn’t just about avoiding problems. It’s about building the kind of trust that lets a business grow — and keep growing.

That continuity matters. In a sector now facing formal regulatory expectations for the first time, having a consistent independent partner who knows the detail of your business- and can demonstrate a documented history of compliant practice — is a meaningful competitive advantage.

The outcome

The ongoing partnership between BOTB and PromoVeritas delivers four things that matter to any business running prize promotions at scale:

What this means in practice

• Confidence to run high-value, high-profile promotions knowing the process will withstand scrutiny
• Reduced legal and operational risk through proactive compliance guidance and independent oversight
• Demonstrable independence and fairness — evidenced and auditable for customers, regulators and stakeholders

A documented history of compliant practice that supports BOTB’s reputation in a sector under growing regulatory focus.

Email us:

info@promoveritas.com

Call us:

+44 (0)203 325 6000

Write to us:

PromoVeritas Ltd, Monument House,
215 Marsh Road, London, HA5 5NE, UK