Celebrating the delicious new partnership between Lotus and Cadbury with an exclusive Co-op promotion. Simply purchase a participating product, scan the QR code and enter via the microsite during the promotional period to see if you’ve won.  One lucky winner will be whisked away on a dream holiday to any destination of their choice worth up to £6,000, plus a bonus £2,000 to spend however they like.   Ten more lucky winners will unwrap the ultimate treat: a decadent Biscoff Box bursting with 19 indulgent Cadbury Biscoff bars.  Two iconic brands, one unforgettable experience—only at Co-op!

PromoVeritas proudly supported the Cadbury x Biscoff promotion with dedicated, end-to-end campaign management.  From drafting clear Terms & Conditions and handling legal reviews to running a fair prize draw, we focus on getting the details right every time.  Managing the winner experience to ensure every prize, big and small, is delivered smoothly and met expectations.  A great opportunity to work on well-loved brand collaboration to life.