Ready to take on the Upside Down? Chupa Chups has teamed up with Stranger Things for a next-level prize promotion that could land you in the middle of the action. Scan the QR code on pack, conquer the challenge, and you could score exclusive merch every single week. But that’s not all, crush the competition and you might just win a mind-blowing trip for two, to the Stranger Things VR Experience in either London or Berlin, with travel and hotel covered. It’s a race for the top spot, so bring your A-game as only the fastest and sharpest will survive. One entry per week, one shot at glory. Got a smartphone? Then you’re in

PromoVeritas transformed a simple lollipop purchase into an interactive adventure, delivering end-to-end promotional campaign support that seamlessly merged Chupa Chups’ brand with Netflix’s Stranger Things universe:

Legal Compliance – Drafted terms & conditions across international markets, navigating cross-border regulations

Digital Platform – Built interactive microsite featuring custom Stranger Things game experience with QR code scanning technology integrated into Chupa Chups packs

Winner Management – Automated winner selection, verification, and notification systems for both instant game wins and weekly draws

Prize Fulfillment – Coordinated weekly merchandise delivery and VIP trip experiences to London and Berlin

Campaign Support – Real-time analytics, customer service, and transparent hosting throughout the 4-month campaign