Market Legal Review
Trip of a Lifetime
Corona Branded Island
Corona Island 2023
AB InBev wanted to give their Corona consumers from 9 different countries around the world the chance to win a trip of a life time to the brands very own Corona island.
Their island is located in the Caribbean Sea, just off the coast of Colombia. It is fully designed to help visitors disconnect from their busy life and reconnect with nature
It was a case of scan the QR code and enter their details to be in with a chance to win a 5-night trip to Corona Island for themselves and a guest including transport, accommodation and meals.
What the client needed
Corona needed a way to give consumers the chance to visit their Island. They came to use looking for promotional and legal expertise for how this could be done across 9 markets.
£1000 Habitat Gift Cards
Branded Corona Water Bottles
£6 Corona Beer Vouchers
How we powered their promotion
We drafted terms & conditions for Corona to use both on and off pack which was based on a thorough 9 market legal review. Helping to ensure complete compliance across all the participating countries.
We helped the team shape this prize promotion into something consumers could really get behind and enjoy, making sure thing everything went off without a hitch.