Cross Chocolate Fingers To Win!
For the second consecutive year, Cadburys have partnered with PromoVeritas to launch a unique promotion that not only rewards customers but amplifies brand visibility both in-store and online. This year, the Cadbury Crossed Fingers campaign introduces an exciting new twist that promises to captivate audiences across the UK and ROI.
Hidden within winning packs are golden tickets and crossed chocolate fingers, offering chances to win a staggering £20,000!
But the excitement doesn’t stop there. To ensure everyone can join in the fun, the promotion has been enhanced with a dynamic online component. Customers who don’t find a golden ticket or crossed finger can still participate by scanning the QR code on their purchase, instantly accessing the promotional entry microsite to discover if they’ve won one of many fantastic prizes.
Activations
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FMCG
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On-Pack
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Retail
The Services We Provided
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CPP
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Digital Microsite
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Marcom Review
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Prize draws
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Prize Fulfillment
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Prize Winner Comms
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Terms & Conditions
Live Markets
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Ireland -
United Kingdom
Mondelez partner with PromoVeritas to activate legally compliant, digitally engaging and fairly executed promotions for their shoppers.
PromoVeritas Legal & Compliance teams draft Terms & Conditions and review all campaign marketing communications.
We support the promotional journey from entry microsite and winner claims to consulting on the design of the winning tickets. PromoVeritas independently manage the fair placement of winning packs across the UK and Republic of Ireland and operate a telephone hotline for winning ticket and proof of purchase validation.
Testimonial
“I am consistently impressed with the support provided by the PromoVeritas team. Their expertise with running promotions, including their compliance knowledge, terms and conditions and marketing communications instils a sense of confidence that is invaluable, especially when navigating compliance for large campaigns across the UK and ROI. I have worked with PromoVeritas in previous companies and appreciate their approachability and collaborative approach.”
