Country Legal Review
Grand Final Competitors
Amazon AWS DeepRacer League 2023
How the Amazon Web Services Team have taken a niche hobby and turned it into a worldwide phenomenon encouraging computer programming. Running in twenty-eight countries, with tens of thousands of participants competing to win thousands of physical prizes and exclusive trips from their country to race in the Grand Final in Las Vegas, this annual tournament was improved with help from PromoVeritas.
The AWS DeepRacer League is the first fully global autonomous racing competition, promoting artificial intelligence and machine learning, powered by the AWS platform. Racers compete in monthly tournaments to win incredible prizes and a coveted place in the Las Vegas Grand Final to be crowned DeepRacer Champion, collecting a share of $43,000.
What the client needed
The client was looking for someone to orchestrate the logistics behind the winners and competition side to what is a major event, running alongside the Re:Invent Convention in Las Vegas.
Rated Winner Experience Good to Excellent
Rated Prize Portal UX Good to Excellent
Rated Communications Good to Excellent
How we powered their promotion
Our digital team were a critical part of the Deepracer project build a bespoke platform for winner management, allowing the upload of documentation, download of relative legal/tax forms and tracking on prize allocations and delivery, for use by team for critical oversight and winners for effective fulfilment.
We helped run legal reviews across 24 markets to ensure compliance and accurate legal advice. After which, terms & conditions were drafted and produced in multiple different languages.
Right up to the final day of the Las Vegas event, our team was hands on in the thick of it. Organizing flights and winners from all 24 countries, ensuring they had up to date and current information, again across multiple different languages.