Amazon AWS DeepRacer League
Turning a Niche Hobby into a Global Sensation: The AWS DeepRacer League
What started as a passion for computer programming has transformed into a worldwide phenomenon. The AWS DeepRacer League, now spanning 28 countries, draws tens of thousands of competitors who race not only for glory but for extraordinary prizes, including exclusive trips to the prestigious Grand Final in Las Vegas. Thanks to the expertise of PromoVeritas, this tournament has been elevated to new heights.
The AWS DeepRacer League is the world’s first fully global autonomous racing competition, harnessing the power of AI and machine learning through the AWS platform. Each month, racers push their limits, battling for incredible rewards and the ultimate prize: a coveted spot at the Las Vegas Grand Final, where they’ll compete for the title of DeepRacer Champion and a share of $43,000. The road to victory has never been so thrilling.
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What the client needed
Amazon was looking for a partner to orchestrate the logistics behind the winners and competition side to what is a major event, running alongside the Re:Invent Convention in Las Vegas.
How we powered their promotion
The League now runs in twenty-eight countries, with tens of thousands of participants competing to win thousands of physical prizes and exclusive trips from their country to race in the Grand Final in Las Vegas, this annual tournament was improved with help from PromoVeritas.
The AWS DeepRacer League is the first fully global autonomous racing competition, promoting artificial intelligence and machine learning, powered by the AWS platform. Racers compete in monthly tournaments to win incredible prizes and a coveted place in the Las Vegas Grand Final to be crowned DeepRacer Champion, collecting a share of $43,000.
100 %
Rated Winner Experience Good to Excellent
96 %
Rated Prize Portal UX Good to Excellent
96 %
Rated Communications Good to Excellent
