Heinz ignited a flavour sensation with Beanz of Your Dreamz, an eight-week challenge daring fans to unleash their wildest taste creations by blending from 80 bold, handpicked ingredients. As excitement soared, 100 lucky entrants scored instant-win prizes like Heinz to Home vouchers, while three visionary creators landed the ultimate jackpot-£5,000 each, a prized ‘Beanz Blue Card,’ and the thrilling chance to see their one-of-a-kind flavour burst onto supermarket shelves, with the possibility of becoming the next legendary Heinz classic.

Heinz judging was all about turning bold ideas into delicious reality. Flavours had to be factory-friendly, crowd-pleasing, and backed by a memorable name and story. From hundreds of entries, the finalists faced the ultimate taste test by the Heinz team and a top retail expert- choosing which creations were destined to hit the shelves.

PromoVeritas supported Heinz’s Beanz of Your Dreamz promotion by providing key services including legal compliance, judging, winner management, and account support. We ensured the competition ran fairly and within regulations, oversaw the judging process against Heinz’s set criteria, and managed winner communications and prize fulfilment, helping bring fans’ dream Beanz flavours to life.