Think you’ve got what it takes to face Messi? The Más+ by Messi 1v1 Competition isn’t just another contest, it’s your shot at football immortality. Players 18+ from the UK, USA, Canada, and Ireland can enter by showcasing their skills in a 2-minute video on Instagram, TikTok, or YouTube using #MasbyMessiContest and #1v1WorldCrown, or take the easier sweepstake route with just a simple form entry completely free to play. Our expert judges will score you on pure footballing talent (70%) and your social media game (30%), with winners jetting off to Miami for the ultimate football experience: all expenses covered, $250 spending money, and the chance to bring a friend along for the ride. But here’s where legends are made- the final male and female champions don’t just get bragging rights, they claim $5,000 cash, the prestigious World Crown, and that priceless moment standing alongside the greatest player of all time. This is more than a competition; it’s your chance to prove you belong on the same pitch as Messi himself.

PromoVeritas delivered comprehensive end-to-end campaign management for the Más+ by Messi 1v1 Competition across four international markets:

• Legal & Compliance: Market-specific Terms & Conditions for UK, USA, Canada, and Ireland, ensuring full regulatory compliance across all jurisdictions while navigating complex international prize promotion laws
• Digital Campaign Management: Multi-platform social media mechanics across Instagram, TikTok, and YouTube, with hashtag strategy and content moderation protocols
• Winner Management & Judging: Dual-scoring system design, independent judging panel coordination, and comprehensive winner verification processes
• Prize Fulfilment Operations: International travel logistics including flights, accommodation, cash prize distribution across four markets, and guest coordination
• Project Management: Seamless coordination between Mark Anthony Brands International and social platforms with end-to-end campaign oversight and delivery