O2 Blue Mondays Prize Draw Management Case Study
Client: Virgin Media O2 / O2 Priority app
A UK-wide, no purchase necessary prize draw designed to drive weekly engagement among O2 Priority customers, with PromoVeritas managing the promotional compliance, independent winner selection and prize fulfilment from end-to-end.
| 4 Weekly Entry Windows | 10,000 Prize Value (GBP) | 1 Winner | UK Market |
CAMPAIGN AT A GLANCE
| Client | Virgin Media O2 / O2 Priority app |
| Market | UK only |
| Eligibility | UK residents aged 18+ registered on the O2 Priority app |
| Entry windows | 6 April to 27 April 2026 (four consecutive Mondays) |
| Entry mechanic | One entry per Monday; short form on first entry, single-click entry on return visits |
| Bonus entry | One additional entry for customers who entered on all four Mondays |
| Prize | One Ultimate Weekend in London valued at 10,000 GBP, including a headline show at The O2, VIP experiences, and a London weekend package |
| Winner selection | Independent prize draw conducted by PromoVeritas at close of promotion |
THE BRIEF
Driving weekly engagement, not a one-off entry.
The Blue Mondays promotion was designed for a specific purpose: to bring O2 Priority customers back to the app every week throughout April, not just once. A standard prize draw rewards a single moment of participation. A weekly mechanic with a bonus entry for consistency rewards the behaviour the brand actually wants. For the brand, the mechanic created a reason for customers to return to the app repeatedly, helping the promotion support engagement rather than simply collecting one-off entries. The entry journey was intentionally low-friction: a short form on the first visit, a single-click entry on every return. Customers who entered on all four Mondays received one additional entry into the final prize draw -a small but clear reason to come back each week.
PROMOVERITAS’ ROLE
End-to-end promotional compliance.
PromoVeritas supported the promotion across every stage, from drafting the terms and conditions for promotions before launch to managing the winner through to prize fulfilment.
- Terms and Conditions: Drafted full promotional T&Cs covering eligibility, weekly entry caps, bonus entry rules, prize details, winner selection and data protection, giving the brand a clear UK promotional compliance framework before launch.
- Digital: Supported the digital entry mechanics, including weekly entry caps, bonus entry eligibility tracking and final entry pool validation before the draw.
- Independent Winner Selection: Conducted a documented, verifiable prize draw management process at the close of the promotion, providing a complete audit trail if the result is ever challenged.
- Winner Management: Managed winner contact, verification and fulfilment from first notification through to prize delivery.
Planning a prize draw or engagement promotion?
WINNER FEEDBACK
The promotion ended with a verified winner enjoying the full London weekend prize package.
“I just wanted to thank you for organising this and I appreciate the time and effort this took. We had a fantastic time – the show and hospitality was amazing and the hotel was lovely.” Prize winner, Blue Mondays April Prize Draw
WHY IT MATTERS
Repeat mechanics need tighter compliance. A weekly entry mechanic is more complex to run compliantly than a single-entry promotion. Entry caps need to be enforced consistently. Bonus entry eligibility needs to be tracked across the full campaign period. The final entry pool — including both standard entries and bonus entries — needs to be accurate before the independent draw takes place.
If any of those steps goes wrong, the result becomes harder to defend as fair. That is the hidden complexity behind something that looks simple to the customer.
The compliance work is invisible to customers. That is the point. When it works, they see a clean promotion, a genuine winner, and a prize worth having. The work that makes that possible happens before the first entry is ever submitted.
See more of our promotional compliance case studies.
