Open joy with the O2 Priority advent calendar
In 2023, O2 ran a promotion where O2 priority members got the chance to win over 10,000 prizes through a winning moment advent calendar . Users has a URL link that gave them access to the Advent Calendar everyday to discover whether they have won a prize each day from 01-25 December 2023.
There were over 10,000 prizes up for grabs from Waitrose vouchers & Cinema tickets to Weekends away, with every single one being claimed!
PromoVeritas was the inspiration for the promotion, as O2 wanted to run a advent calendar similar to the promotion that we ran in 2022. We powered their promotions by developing the Terms & Conditions, a bespoke entry site and through winner management.
From the 2023 promotion, we were also asked to run their promotion in 2024.
Activations
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Experiential
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Technology
The Services We Provided
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Codes
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Compliance
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Digital Microsite
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Entry Page
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Prize Allocation
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Prize draws
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Prize Fulfillment
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Prize Winner Comms
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Terms & Conditions
Live Markets
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United Kingdom
500000
Unique Entires
2 m+
Entries
£ 175000
Prize Fund
What the client needed
O2 approached us with three distinct objectives: to drive engagement, create interaction and fun, and increase the Net Promoter Score (NPS). We successfully achieved the first two goals, while the impact on NPS remains uncertain, as indicated by the claim rate. Our most recent research supports the notion that gamification plays a significant role in enhancing brand loyalty and affection.
How we powered their promotion
Our digital team worked with O2 to create a winner management portal aimed at simplifying prize distribution. This one-of-a-kind winner portal used advanced technology to replace manual tasks, ensuring efficient and accurate delivery of thousands of prizes.
