Optimum Nutrition

GOLDEN SCOOP PRIZE PROMOTION

Optimum Nutrition Golden Scoop Prize Promotion

  • United Kingdom flagUnited Kingdom

Optimum Nutrition is a global sports nutrition brand, a part of the Glanbia nutrition group, known for creating high-quality supplements to support fitness and athletic performance.  Optimum Nutrition are the Official Sports Nutrition Partner of McLaren F1 Racing.

PromoVeritas partnered with Optimum Nutrition to bring a high-energy Golden Scoop promotion to life.  Customers who purchased a promotional pack of Optimum Nutrition had the chance to find a hidden golden scoop, winning a trip for two to Las Vegas for a McLaren Racing Experience including two tickets to the Las Vegas F1 Grand Prix.

But the opportunity to win didn’t end there. For those without a winning scoop, there was another shot at scoring big: by entering a product barcode on a dedicated microsite, participants could win from a wide selection of prizes. These ranged from premium Optimum Nutrition products to exclusive McLaren merchandise – with plenty of bundles and mixed prize packs to keep the energy high and the competition fierce.

End-to-End Support

  • Terms & Conditions
  • CPP
  • Digital Microsite
  • Marcom Review
  • Prize Fulfillment
  • Prize Winner Comms

We supported our client with a range of services to deliver a seamless, end-to-end brand experience

  • Drafting Terms & Conditions
  • Marketing communications review of on-pack artwork and shopper visuals
  • Testing and producing winning scoop
  • Independent oversight at factory for placement of winning pack
  • Managing secure UK-wide distribution of winning packs
  • Build a friction-free winner journey including digital portal for easy prize claims, winner verification, communication and prize fulfilment, covering digital rewards, physical prizes and holiday experience.

 

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