San Miguel turn up the heat with a sizzling summer promotion, transporting shoppers straight to the heart of Ibiza vibes!  The campaign featured on-pack offers the ultimate getaway: one of 14 unforgettable 3-night trips to Ibiza for the winner and a lucky friend.  Every major supermarket had its own exciting twist, displayed proudly on eye-catching FSDUs.  Shoppers simply scanned the QR code to be whisked away to a vibrant microsite channelling all things summer, sunshine, and island escape.  Tesco offered a $30,000 villa for a year, Aldi gave away 30 San Miguel beer coolers, Lidl handed out 10 x £500 travel vouchers whilst Asda added 100 x branded travel backpacks to the fun, turning this promotion into the ultimate summer package.

PromoVeritas powered San Miguel’s 2025 “Win a Trip to Ibiza” promotion with end-to-end management, a secure Winner Portal, prepared clear Terms & Conditions, delivered a seamless prize fulfilment, and VIP-style winner communications – turning a great campaign into an unforgettable brand experience.