Tango wanted a prize promotion to break the mold—loud, bold and impossible to ignore.

The goal to create content that would explode across social media, turning heads and sparking conversations.  From delivering prizes in outrageous ways and a wild instant-win game, Tango set out to be unapologetically different. This campaign isn’t just about winning money—it’s about making noise, standing out and getting people talking for all the right (and ridiculous) reasons.

PromoVeritas were delighted to support Tango and their creative agency, Initials CX to deliver the campaign from end-to-end, providing reassurance the impossible could be made possible.  Beginning always with a legal review of the creative concept and sharing compliance guidance and advice, our digital team then had fun building the Tango Cash Stash entry site with Shake the Piggy gamification.  We took care of drafting the Terms and Conditions, independent prize draws and executing the whimsical winner experience and fulfilment of prizes.

Purchase a promotional can of Tango Orange, Apple, or Cherry and scan the QR code to unlock a world of prizes. You’ll be whisked away to an entry microsite where, after entering your contact details, you’ll dive into the ultimate game of luck: Shake the Piggy!

It’s fast, fun and filled with 11,000 winning moments of £5 and £1 cash prizes.

All entrants are entered into an epic grand prize draw with chances to win prizes of £100, to £1,000, £5,000 and £10,000.  That’s not even the best part.   The big prizes will be delivered in bold, outragreous and brilliantly unexpected ways.