Blog
HFSS Advertising: Where does the ASA draw the line?
For marketers, brand assets are gold dust. A colour, a character, a shape or a seasonal cue can say more…
A Practical Checklist for Planning, Building & Running a Promotion
Most promotions don’t fail because of the idea.They fail because of how they’re built. Everything can feel ready internally. The…
Christmas Promotion Planning Cheat Sheet
The tough questions Brands must ask themselves Before you brief the agency, approve the mechanic or sign off the prize…
The First ASA Rulings for LHFD Rules Are In. Here Is What They Tell Us.
The Less Healthy Food and Drink advertising restrictions came into force in January 2026. Four months later, the ASA has…
Five Food and Drink Trends 2026/7: How to shape your promotions and win big!
Consumer expectations are shifting quickly, and promotional planning for 2026/27 needs to reflect that. Five converging trends – spanning medication,…
10 Ways to Design a Powerful Prize Promotion
1. Start with the right concept Ensure it resonates with your audience and creates genuine pull 2. Build in compliance…
The Promotion Abuse Prevention Checklist: 8 Questions Every Brand Should Ask Before Launching
Promotion abuse is more common than many brands anticipate- and the consequences are rarely limited to a single disqualified entry.…
LHFD Advertising Rules 2026: CAP & BCAP Guide for UK Marketers
From 5 January 2026, UK food and drink advertising entered a new era. The new Less Healthy Food & Drink…
Bellwether Q4 2025: What the findings mean for prize promotions
The IPA / S&P Global Bellwether Report is one of the most useful “temperature checks” we get on UK marketing…
Why Compliance Became Marketing’s Competitive Edge in 2025
Why Compliance Became Marketing’s Competitive Edge in 2025 Marketing compliance used to be the department of “no.” In 2025, it…
5 Clever Ways Brands Took Advantage of Major Sporting Events
Not every brand can afford official sponsorship of the world’s biggest tournaments. But some find creative — and sometimes cheeky…
Less Healthy Food & Drink Advertising Restrictions: The Challanges Brands Will Face
Legal Consequences of Breaking LHFD Advertising Rules Financial penalties can be imposed for non-compliance Advertising Standards Authority can force removal…
