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5 Clever Ways Brands Took Advantage of Major Sporting Events
Not every brand can afford official sponsorship of the world’s biggest tournaments. But some find creative — and sometimes cheeky…
Less Healthy Food & Drink Advertising Restrictions: The Challanges Brands Will Face
Legal Consequences of Breaking LHFD Advertising Rules Financial penalties can be imposed for non-compliance Advertising Standards Authority can force removal…
Less Healthy Food & Drink Advertising Restrictions Guide
How to Comply with UK Advertising Restrictions UK Download Conduct an audit of all products to determine HFSS status using…
The Sales Promotions Surge: What this means for FMCG Brands
The Sales Promotions Surge: Why Smart FMCG Brands Are Doubling Down on Tactical Marketing New Fining Powers from Competition & Markets…
The UK’s £1.3 Billion Prize Draw Market: What the Government’s New Study Means for Operators
PromoVeritas Analysis: Drawing on 20+ years of promotional compliance expertise. UPDATE: Real-World Validation of Study Concerns Added 13th August 2025:…
Navigating the 2025 Less Healthy Food and Drink advertising ban
Your brand’s opportunity in the new regulatory landscape Non-Compliance with Advertising Standards Will Cost You From October 2025, the rules…
New Fining Powers from Competition & Markets Authority
Non-Compliance with Advertising Standards Will Cost You In the fast-paced world of advertising, staying compliant is crucial for protecting your…
Can brand partnerships and collaborations increase brand awareness?
In a world where consumers are constantly bombarded with messages, brand collaborations offer something fresh and unexpected. But do these…
Bin It to Win It – using promotions to solve a huge society wide problem
Litter is a widespread in most of our towns and cities. Governments and Councils have tried various initiatives (remember Keep…
Tougher rules for HFSS advertising as ASA closes loopholes
The Advertising Standards Authority (ASA) has revised its guidance on the Government’s upcoming restrictions on advertising foods high in fat,…
2024 Christmas promotions roundup
We love seeing prize promotions at this time of year becoming increasingly creative and more focused on giving away generous…
When are you free to use “free”?
Samsung recently ran a promotion that got flagged for an ASA ruling, highlighting the importance of compliant marketing communications and…
