Blog
Country Guide: USA
The US digital advertising and marketing industry is currently at a whopping $460 billion and digital marketing experts estimate that…
Threads: should it be part of your marketing campaign?
Threads, is a new text-first app developed by Instagram (owned by Meta) that claims to offer fresh ways to connect…
The ASA calls out AU!
Marketing communications featuring alcohol in the UK are very “WHISKY business”! Non-broadcast advertisements which feature alcohol are subject to the…
How the Domino’s tumble…
The ASA turned up the heat against the Red Miracle Group for a Domino’s promotion the franchisee ran last week…
EU-US DATA DEAL SEALED
On 10 July 2023, the EU reached a deal with the US on how to better protect the privacy of…
France introduces a #nofilter law targeted at influencers
In the era of social media, influencer marketing has become a vital part of brand promotion and consumer engagement. With…
The ASA pipes up against 3 OIL GIANTS!
The ASA turned up the heat last week in upholding three rulings against the adverts from three major oil giants…
Storm-Riding Success: Unleashing the Secret Ingredient to successful campaigns
It’s time to get back to basics. With all the talk, and reality, of an economic crisis, what marketers need…
Ban on Multi-buy Promotions for HFSS products delayed
At a time when household budgets are being tightly squeezed, interest rates are at record highs and food inflation is…
Happy 21st Birthday… to us!
As PromoVeritas celebrates its 21st birthday, we are thrilled to reflect on our achievements over the past two decades. From…
Getir GETS caught by the ASA for failing to DELIVER!
Getir, an online grocery app, got caught by the Advertising Standards Authority (“ASA”) for advertising a discount so good that…
Another greenwashing culprit bites the dust
Etihad has been added to the ASA’s ever-growing greenwashing hit list as a result of two of their paid-for Facebook…
