Blog
The ASA pipes up against 3 OIL GIANTS!
The ASA turned up the heat last week in upholding three rulings against the adverts from three major oil giants…
Storm-Riding Success: Unleashing the Secret Ingredient to successful campaigns
It’s time to get back to basics. With all the talk, and reality, of an economic crisis, what marketers need…
Ban on Multi-buy Promotions for HFSS products delayed
At a time when household budgets are being tightly squeezed, interest rates are at record highs and food inflation is…
Happy 21st Birthday… to us!
As PromoVeritas celebrates its 21st birthday, we are thrilled to reflect on our achievements over the past two decades. From…
Getir GETS caught by the ASA for failing to DELIVER!
Getir, an online grocery app, got caught by the Advertising Standards Authority (“ASA”) for advertising a discount so good that…
Another greenwashing culprit bites the dust
Etihad has been added to the ASA’s ever-growing greenwashing hit list as a result of two of their paid-for Facebook…
FCA and ASA Fin-influencer fanfare
Financial freedom, retiring by 30 and earning hundreds of thousands through passive financial investments all sound like the dream. Amid…
Crypto Promotions under the Microscope with new Legislation.
The UK government has published new legislation that will extend the scope of financial promotion restrictions to include financial promotions…
Back 2 Basics: Games of Skill
In our latest Back to Basics, Senior Paralegal, Emily Vickers focuses on games of skill otherwise known as competitions. But…
The European Commission’s proposed Green Claims Directive
Protecting the environment is on the agenda for most businesses and consumers. We are seeing an increasing number of promotions…
A TikTok time bomb goes boom!
TikTok has been fined £12.7 million by the UK’s data watchdog for breaking the law on the protection…
The Specialist World of Controlled Product Placement (CPP)
Controlled Prize Placement (CPP) is one of the most exciting prize promotional techniques that brands can run, and they can…
