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How To Optimise Performance of Prize Promotions!
In a first of its kind study we have put more than 400 consumer prize promotions under the microscope to…
Take the risk out of your next influencer marketing campaign
Influencer marketing is growing at a rapid rate, however, this growth has made the marketing format more heavily scrutinised, with…
I win £15k worth of prizes every year – here’s how
Di Coke initially started ‘comping’ to try and get free music festival tickets. Then she started making serious money! Jeremy…
Influencer Marketing: Top Tips to Stay Compliant
Brands are investing little of their overall digital budgets in Influencer Marketing, just 4% of the $667 billion spent globally…
Want to salsa your way into running promotions in Spain?
If you want to run a promotion in Spain, it’s not a piece of paella. The rules and regulations are…
Christmas: ‘Offer value, bring positivity’
The UK remains in the throes of a cost-of-living crisis. According to new research from the business consultancy Retail Economics,…
UK Extends Compliance Deadline for HFSS Products
Bans on Online and TV Advertising of ‘Less Healthy Food and Drink’ Products pushed back to October 2025 In England,…
ASA August Round-up
With the European heatwave breaking headlines across the continent, the ASA has been SIZZLING up a whopping 34 rulings this…
Country Guide: USA
The US digital advertising and marketing industry is currently at a whopping $460 billion and digital marketing experts estimate that…
Threads: should it be part of your marketing campaign?
Threads, is a new text-first app developed by Instagram (owned by Meta) that claims to offer fresh ways to connect…
The ASA calls out AU!
Marketing communications featuring alcohol in the UK are very “WHISKY business”! Non-broadcast advertisements which feature alcohol are subject to the…
How the Domino’s tumble…
The ASA turned up the heat against the Red Miracle Group for a Domino’s promotion the franchisee ran last week…
