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Christmas: ‘Offer value, bring positivity’
The UK remains in the throes of a cost-of-living crisis. According to new research from the business consultancy Retail Economics,…
UK Extends Compliance Deadline for HFSS Products
Bans on Online and TV Advertising of ‘Less Healthy Food and Drink’ Products pushed back to October 2025 In England,…
ASA August Round-up
With the European heatwave breaking headlines across the continent, the ASA has been SIZZLING up a whopping 34 rulings this…
Country Guide: USA
The US digital advertising and marketing industry is currently at a whopping $460 billion and digital marketing experts estimate that…
Threads: should it be part of your marketing campaign?
Threads, is a new text-first app developed by Instagram (owned by Meta) that claims to offer fresh ways to connect…
The ASA calls out AU!
Marketing communications featuring alcohol in the UK are very “WHISKY business”! Non-broadcast advertisements which feature alcohol are subject to the…
How the Domino’s tumble…
The ASA turned up the heat against the Red Miracle Group for a Domino’s promotion the franchisee ran last week…
EU-US DATA DEAL SEALED
On 10 July 2023, the EU reached a deal with the US on how to better protect the privacy of…
France introduces a #nofilter law targeted at influencers
In the era of social media, influencer marketing has become a vital part of brand promotion and consumer engagement. With…
The ASA pipes up against 3 OIL GIANTS!
The ASA turned up the heat last week in upholding three rulings against the adverts from three major oil giants…
Storm-Riding Success: Unleashing the Secret Ingredient to successful campaigns
It’s time to get back to basics. With all the talk, and reality, of an economic crisis, what marketers need…
Ban on Multi-buy Promotions for HFSS products delayed
At a time when household budgets are being tightly squeezed, interest rates are at record highs and food inflation is…
