7Up St. Patrick’s Day Golden Can Hunt
In a delightful twist to the St. Patrick’s Day celebrations, 7Up launched a thrilling treasure hunt that had everyone in Ireland buzzing! The mission? Find the hidden golden 7Up cans in multipacks sold all over the Republic of Ireland. To spread joy and excitement during St. Patrick’s Day while boosting 7Up’s brand visibility across Ireland.
The Activation
- Golden Can Hunt: 7Up sprinkled a bit of magic, hiding 70 golden cans in their multipacks, turning every purchase into a potential treasure hunt.
- Instant Win: Lucky customers who found a golden can were instantly showered with a £700 cash prize! Talk about a pot of gold at the end of the rainbow!
- Nationwide Excitement: With golden cans hidden all over Ireland, everyone had a chance to join the fun and become a winner.
Activations
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Alcohol & Beverages
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FMCG
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On-Pack
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Retail
The Services We Provided
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CPP
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Prize Fulfillment
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Prize Winner Comms
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Sourcing & Management of Prizes
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Terms & Conditions
Live Markets
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Ireland
The Magic Behind the Treasure Hunt
To ensure the 7Up St. Patrick’s Day promotion was fair, transparent, and absolutely thrilling for all participants.
The Magic
- Legal Wizardry: PromoVeritas took care of all the legal bits and bobs, crafting crystal-clear T&Cs and on-pack messaging. Handled complaints with finesse, ensuring everything was transparent and above board.
- Controlled Price Placement: With a sprinkle of strategic genius, PromoVeritas placed the winning multipacks across Ireland, keeping the hunt fair and confidential.
- Secure Validation: Lucky winners confirmed their golden cans through a dedicated hotline, where PromoVeritas ensured secure validation and direct £700 prize transfers. No leprechaun tricks here!
- Seamless Experience: From redemption to fulfilment, PromoVeritas delivered a smooth and rewarding experience, making sure every customer felt like they found their pot of gold.
The Results
- Increased Engagement: The promotion had everyone talking and hunting, driving up sales and creating a wave of excitement.
- Enhanced Brand Image: By tapping into the festive spirit of St. Patrick’s Day, 7Up positioned itself as the drink of choice for fun and celebration.
- Customer Delight: The chance to win a substantial cash prize added an extra sparkle to the festivities, making the promotion unforgettable.
Key Takeaway
7Up’s St. Patrick’s Day Golden Can Treasure Hunt was a smashing success! By blending the thrill of a treasure hunt with the joy of St. Patrick’s Day, 7Up created a memorable and engaging experience for its customers. Cheers to fun, excitement, and a bit of 7Up magic!
