Hunt the Rare Square Win £10K
To celebrate the epic partnership between Doritos and A Minecraft Movie, we helped to launch an 8-week long prize promotion: Find a Doritos square, to thrill fans across the UK!
In collaboration with Metro newspaper and influencers providing clues, Doritos hid 100 prize winning packs of rare square Doritos in secret locations nationwide. Each pack held the chance to win incredible prizes, including a whopping £10,000 in cash!
Activations
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FMCG
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On-Pack
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Retail
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Social Media
The Services We Provided
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CPP
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Digital Microsite
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Marcom Review
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Prize Fulfillment
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Prize Winner Comms
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Terms & Conditions
Live Markets
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Ireland -
United Kingdom
The Ultimate Doritos Adventure
With the release of the new film, coming up soon. Doritos made it their mission, to collaborate with A Minecraft movie, creating a promotion, that would get customers involved and everyone talking, about the change of shape of the iconic crisp . And that’s exactly what they did!
The excitement kicked off with the first 20 prize winning packs, strategically placed at a mystery location somewhere in Britain. One of these promotional packs contained the grand prize of £10,000!
Readers were encouraged to dive into Metro’s puzzle page, crack the clues, and embark on this thrilling treasure hunt. Many took on the challenge, hoping to uncover the ultimate prize.
How we Powered their Promotion
PromoVeritas supported Doritos with full end-to-end promotional services. We drafted the summary and Terms & Conditions, reviewed marketing communications, and ensured the promotion was clear, fair, and compliant.
A key component of the promotion involved overseeing the insertion and controlled distribution of the rare square Doritos packs across the UK and ROI. This step was critical to maintaining fairness and integrity throughout the campaign.
We also managed the winner selection process, both in-store and online. From informing lucky participants of their life-changing cash prizes to ensuring seamless prize fulfilment, PromoVeritas was involved at every stage to guarantee a smooth and transparent experience for all entrants.
The Outcome
With hundreds of thrilled winners across the nation, taking home life-changing cash prizes or exclusive merchandise celebrating the release of A Minecraft Movie. The promotion sparked a surge in sales, consumer engagement and press coverage, with eager fans queuing outside stores in search of the elusive rare square Doritos.
Testimonial
“A tremendous effort by a fantastic team. Thank you all for such hard work and a fantastic consumer activation! Not only just doing the task at hand but really caring about how it was done and every interaction with us and the consumers. Honestly the whole PV team were incredible and so helpful… so a huge thank you”
