Find 18ct Gold Lolly Stick
In a competitive market where innovation is key, Gullpinne, a popular Norwegian ice-cream brand, sought to make 2024 a standout year. As a rival celebrated its centenary with a high-profile partnership with a world-famous footballer, Gullpinne aimed to capture consumer attention with an equally dazzling promotion. The result was the “Win an 18ct Gold Lolly Stick” campaign, a collaboration with PromoVeritas that proved to be a golden success.
Gullpinne translates to Golden Stick and was made in 1968, when ice skater Fred Anton Maier won Olympic gold. It was named Gullpinne in honor of Maier. Envisioning an on-pack prize promotion featuring luxurious gold lolly sticks, each worth around £3,000, hidden within their ice creams. This ambitious idea required meticulous planning and flawless execution to comply with local regulations and ensure customer excitement.
Activations
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Experiential
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On-Pack
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Social Media
The Services We Provided
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Competition Judging
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Digital Microsite
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Legal Advice
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Live Voting Verification
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Marcom Review
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Prize Winner Comms
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Sourcing & Management of Prizes
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Terms & Conditions
Live Markets
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Norway
44 %
Single Pack Unit Sales Increase
50 %
Increase on multi-pack sales forecast
70 %
Increase sales from Diplom-is Ice cream trucks
