Higgidy Family Kitchen

Higgidy, makers of delicious savoury pies, wanted to run a summer themed instant-win promotion to tie in with their #DoPicnicsProud campaign and drive sales. They decided to give away a brand new Mini Clubman and hundreds of hampers runners-up prizes.

They wanted to offer non-winners a 50p off Higgidy voucher code on the microsite. Entrants simply had to buy a special Higgidy pack and enter its unique code online to discover instantly if they were a winner.

PromoVeritas supported Higgidy with the online and offline aspects of this creative promotion. We created unique 7-digit codes that were printed onto 3 million promotional Higgidy packs. We created a branded entry website for the promotion to seamlessly fit in with the distinctive Higgidy look and feel. The site verified the code and via a secure ‘winning moments’ process awarded the prizes and notified users immediately if they had won or not or sent off an email with the money-off vouchers to those who hadn’t won. PromoVeritas also drafted the promotional Terms & Conditions and the winner management of all the prizes.

The 4 month promotion generated significant levels of sales increase and engagement with an average of 1,700 entries per day and over 115,000 coupon downloads. The client commented: “PromoVeritas were a pleasure to work with. We came to them with an open brief, and they created a winning promotional idea and a quality website that has the Higgidy look and feel. The results have been spectacular, and their knowledge and energy has been second to none. I would highly recommend them to any brand looking to run a promotion.”