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    Higgidy Family Kitchen

    Higgidy Microsite

    Higgidy, makers of delicious savoury pies, wanted to run a summer themed instant-win promotion to tie in with their #DoPicnicsProud campaign and drive sales. They decided to give away a brand new Mini Clubman and hundreds of hampers runners-up prizes.

    Industry:

    • Technology

    Services:

    • Strategy
    • Research
    • Terms writing
    • Compliance

    Countries:

    • United Kingdom

    What the client needed

    They wanted to offer non-winners a 50p off Higgidy voucher code on the microsite. Entrants simply had to buy a special Higgidy pack and enter its unique code online to discover instantly if they were a winner.

    How we powered their promotion

    PromoVeritas supported Higgidy with the online and offline aspects of this creative promotion. We created unique 7-digit codes that were printed onto 3 million promotional Higgidy packs. We created a branded entry website for the promotion to seamlessly fit in with the distinctive Higgidy look and feel. The site verified the code and via a secure ‘winning moments’ process awarded the prizes and notified users immediately if they had won or not or sent off an email with the money-off vouchers to those who hadn’t won. PromoVeritas also drafted the promotional Terms & Conditions and the winner management of all the prizes.

    3million

    promotional packs

    1

    MINI Clubman prize

    200

    winning moments

    The 4 month promotion generated significant levels of sales increase and engagement with an average of 1,700 entries per day and over 115,000 coupon downloads. The client commented: “PromoVeritas were a pleasure to work with. We came to them with an open brief, and they created a winning promotional idea and a quality website that has the Higgidy look and feel. The results have been spectacular, and their knowledge and energy has been second to none. I would highly recommend them to any brand looking to run a promotion.”

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    As a proud partner of the Olympic and Paralympic Games, Toyota wanted to offer fans a once in a lifetime chance to win a place in the Tokyo 2020 Olympic Torch Relay. Toyota’s agency The & Partnership came to PromoVeritas to help them to create and deliver it – compliantly.

    Toyota 2020 Olympics

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    Heart wanted to give away an incredible £1,000,000 live on-air as part of Heart’s Make Me a Millionaire – the biggest competition on UK radio. Over the course of 13 weeks, people texted in to win either a cash prize between £1,000 and £20,000 – or a place in the Million Pound Final.

    Heart

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