Snapdragon Utilises Social Media Promotions to Powerful Results
Snapdragon, processors created by Qualcomm, are the heart of many tech devices. They have created brand partnerships with sports teams, including Manchester United and Mercedes AMG Petronas, and wanted to maximise these through social media prize promotions.
By helping them to run their social media campaigns compliantly, Snapdragon were able to grow their social pages by creating improved engagement and create winning moments for their customers. They post videos and pictures of the winners with their prizes, to ensure compliance and show the real impact of the promotions.
Activations
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Social Media
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Technology
The Services We Provided
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Compliance
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Prize Allocation
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Prize draws
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Prize Fulfillment
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Prize Winner Comms
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Terms & Conditions
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Translation
Live Markets
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France -
Germany -
United Kingdom
What the client needed
Snapdragon wanted multiple social media promotions, which they would run on their Instagram and X pages, where entrants would have to be following their social pages and comment on the specific social posts to be eligible for entrance.
Some of the prize draws were part of collaborations with their partners including Manchester United, and the Mercedes F1 team, this meant the prizes including VIP tours of the Mercedes AMG Petronas factory and signed Manchester United t-shirts.
As part of a reoccurring social promotion, Snapdragon offered fans the chance to define their own prize, up to a maximum monetary value. This was a social media promotion run on Instagram & X in the UK, DE & FR markets.
How we powered their promotion
For their social media promotions, we drafted a compliant set of Terms and Conditions , and managed translations for DE & FR (as well as registering the promotion with the Hussier de Justice). For all of the promotions, we extracted the data from social media posts and conducted the prize draws for their social media promotions, in some cases handling the fulfilment of flights, hotels and travel logistics.
