Supporting the AWS ‘my cause my cleats’ promotion
The AWS ‘My Cause My Cleats’ promotion is in partnership with an NFL initiative that allows players to showcase personal causes they are passionate about by customizing their game-day cleats with unique designs.
These cleats highlight charities, social issues, or personal stories, raising awareness and funds for the causes they support. AWS (Amazon Web Services) contributes to the initiative by leveraging its technology to enhance fan engagement.
Participants used the AI platform to create their own cleats through the AWS website and then post on social media with the ‘#mycausemycleats’ for a chance to win 1 of 3 NFL signed players : Maxx Crosby, DK Metcalf & Josh Allen.
PromoVeritas created compliant rules, extracted the winners details from social media and chose the lucky winners to receive their prize.
Activations
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Social Media
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Technology
The Services We Provided
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Data Extraction
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Prize draws
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Prize Fulfillment
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Terms writing
Live Markets
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United States
What the client needed
AWS wanted to bring more traffic and attention to their AI platform to encourage users to utilise the generative AI design features. Collaborating with the ‘my cause, my cleats’ campaign brought awareness to platform, supporting charities and helping users create purpose-driven designs, which users would then share on their social media for a chance to win cleats designed by the NFL stars of the campaign.
How we powered their promotion
PromoVeritas created compliant rules that were used within the official promotion, ensuring the promotion was fair and clear. As well as keeping the entrant’s personal details safe through the use of data extractions. Finally, we were the independent party, that chose the winner along with handling the fulfilment of the signed cleats.
Testimonial
“PromoVeritas and AWS have a long history of working closely together with excellent results. As part of this, our legal team trust in their capabilities to draft official rules for complex high-profile promotions. With minimal need for our legal team’s involvement. Making the team at PV brilliant to work with for fast, uncomplicated deliver of prize promotions.”