2024 Christmas promotions roundup
We love seeing prize promotions at this time of year becoming increasingly creative and more focused on giving away generous gifts especially during difficult times.
Here’s our round-up of our favourite campaigns running this Christmas both powered by us and ones we’ve been inspired by.
Promotions that inspired us
Coca-Cola: Santa Spirit
When you think of Christmas one of the first brands that you think of is Coca-Cola. In homes around the world the iconic ‘Holiday’s are Coming’ theme tune coming out of the TV can signal the official beginning of the festive season.
This year they’re getting into the season with an instant win promotion. Where lucky participants can win one of 1,700 x £50 shopping vouchers, helping to share the Christmas spirit and reducing the cost of the season.
Hovis x That Christmas: Lapland Promotion
One of the main parts of the festive season is sitting down as a family to watch the latest animated Christmas film. This year to celebrate the release of ‘That Christmas’, Netflix has teamed up with Hovis, to give away a family holiday to Lapland. This magical prize for 1 lucky family, includes flights and accommodation as well as spending money and Christmas experiences on the trip. Plus 10 other winners will win exclusive ‘That Christmas’ merch.
Prize promotions are a great way to add intrigue and hype around new film releases, capitalising on the marketing campaigns the film’s promotional teams are pushing out.
Lavazza: Christmas Coffee Bundle
Bundle up with this prize draw to win a coffee-themed prize. Run by Lavazza, this brand is giving away a generous prize worth over £450.
Product giveaways are a great way to help put products in customers’ hands, especially if there’s further commitment involved. The winner of this prize is more likely to continue shopping at Lavazza for their coffee needs once they’ve won and started using their coffee machine.
This giveaway is simple to enter, with just one form to fill out with details meaning there’s little barriers to entry and no purchase necessary which means you’re more likely to get a higher number of entrants.
Powered by PromoVeritas
A selection of the festive themed promotions that we’ve been running this year.
O2 Priority Snowglobe
For the 2nd year running, we’re helping O2 run their Christmas prize-winning promotion. This year to go along with the rest of their marketing campaign they’re running a Christmas snow globe for Priority customers.
Over 100,000 prizes to be won between 2 – 15 December 2024
For this promotion, we’re providing a marketing review, digital micro entry site and winner comms to ensure promotional compliance.
Just Eat Couriers: 12 Days of Christmas
Being a Just Eat courier just got more rewarding this festive season. For their ’12 Days of Christmas’ promotion running in the UK, Ireland, Australia and Canada.
With 300 prizes to be won, the couriers have to answer a daily question until 13 December and with every correct answer they’ll earn a spot in our prize draw!
PromoVeritas built the microsite, created the T&Cs for each territory, did a legal review and are handling the prize fulfilment.
Google Pixel: Sleigh the Holidays
Run on Instagram this promotion gave customers a chance to win a new Google Pixel Pro9 along with a bundle of festive goodies.
Social promotions are a great way to increase social following and reach a wider audience with brand engagement.
PromoVeritas provided the T&Cs.
Enter via Instagram
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