Take the risk out of your next influencer marketing campaign
Influencer marketing is growing at a rapid rate, however, this growth has made the marketing format more heavily scrutinised, with questions about legality and compliance often raised – here’s how to ensure your brand remains compliant in 2024.
PromoVeritas’ Jeremy Stern spoke to Performance Marketing World.
Lord Lever once said, “I know that half of my marketing budget is wasted, I just don’t know which half”. That was 100 years ago, but brands and marketers know that even today the return on investment of traditional advertising campaigns is difficult to track. This is why there has been a huge shift to more measurable digital advertising. Search, online and social media now account for two thirds of all adspend, totalling $270 billion USD in 2023 and expected to surpass $300 billion USD by 2024.
Read the full article here performancemarketingworld.com/article/1851916/risk-next-influencer-marketing-campaign
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