Crack the Compliance Code: France

Salut marketing maestros! If you’re dreaming of running promotions in the enchanting land of croissants and couture, the secret to running a promotion that dances smoothly through the streets of Paris is – compliance! Here’s a petite guide of how to run a successful and compliant promotion in France.

• Prize Draws, Competitions, Gift With Purchase and Instant Wins can all be run, linked to purchase or not. The possibilities are as vast as the vineyards of Bordeaux!
• If a purchase is required, the cost must not be inflated for the duration and purpose of the promotion, as this will be deemed unfair – The French appreciate fairness and so should you!
• It is best practice and strongly recommended to lodge the T&Cs of a promotion with the ‘Huissier de justice’, allow 5 working days.
• There are no tax implications for a Promoter in connection with the organization of a prize draw/competition in France.
• T&Cs and any promotional material directed at French residents must be provided in France.
• No to alcohol! Sponsoring events that advertise alcohol or alcohol brands, directly or indirectly, is prohibited.
• While there are no restrictions on prizes, avoid controlled products like alcohol, drugs, and tobacco.
• Promotions targeting children may encounter issues. Under French contract law, a person under 18 is not able to enter into an agreement except for small value contracts. If you’re running a promotion with children, please ensure a parent/guardian enters the on behalf of their child.

Voila! Armed with these insights, you’re ready to paint the town red, white and blue. May your campaigns be as enchanting as a stroll along the Seine.
If you are looking to run a prize promotion, anywhere in the world, please contact us for help and/or advice to make sure it is legally compliant! You don’t want to be caught out!