Daily Mail ask PromoVeritas why influencer Molly-Mae received an ASA Ruling for her £8k Instagram prize draw.
The Advertising Standards Authority have banned Love Island star’s recent promotion after they received a dozen complaints about the Instagram prize draw that she ran last September.
The Influencer, who allegedly has a £1m contract with clothing brand Pretty Little Thing, selected the winner from just 25 out of the 2 million entries that the prize draw received causing a flurry of bad press and complaints. Our CEO explained to the Daily Mail’s readers that their are strict rules about selecting prize draw winners to protect the public from being misled. Read the full news report here.
If you want to find out more about the rules for influencer promotions and campaigns join our exclusive influencer marketing webinar on 21st April. We will be joined by The Competition & Markets Authority – the people who make the rules for brands and influencers, as well as Raf McDonnell, from Talent & Brands who specialises in celebrity brand endorsements alongside our very own promotional compliance experts.