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Navigating the 2025 Less Healthy Food and Drink advertising ban
Your brand’s opportunity in the new regulatory landscape Non-Compliance with Advertising Standards Will Cost You From October 2025, the rules…
New Fining Powers from Competition & Markets Authority
Non-Compliance with Advertising Standards Will Cost You In the fast-paced world of advertising, staying compliant is crucial for protecting your…
Can brand partnerships and collaborations increase brand awareness?
In a world where consumers are constantly bombarded with messages, brand collaborations offer something fresh and unexpected. But do these…
Bin It to Win It – using promotions to solve a huge society wide problem
Litter is a widespread in most of our towns and cities. Governments and Councils have tried various initiatives (remember Keep…
Tougher rules for HFSS advertising as ASA closes loopholes
The Advertising Standards Authority (ASA) has revised its guidance on the Government’s upcoming restrictions on advertising foods high in fat,…
2024 Christmas promotions roundup
We love seeing prize promotions at this time of year becoming increasingly creative and more focused on giving away generous…
When are you free to use “free”?
Samsung recently ran a promotion that got flagged for an ASA ruling, highlighting the importance of compliant marketing communications and…
Navigating the digital divide: Australia’s plan to ban social media for under 16s
In an era where digital devices are practically extensions of ourselves, Australia is stirring up conversation with its bold proposal…
Alcohol price increase hits Scotland
Scotland has unique rules for the marketing of alcohol which can make it difficult for brands seeking to run national…
New LHFD Ruling Targets TV and Online Advertising
Plans for restrictions on the advertising of Less Healthy Food and Drink (‘LHFD’) products (previously known as HFSS or High…
Prize Givers Win King’s Award
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The Grocer: How to master prize promotions & boost engagement
The Grocer invited Jeremy Stern to share his experience of the world of promotions “which can be difficult to navigate…
