Copyright and Branding
Misleading Consumers and The Rules
Alcohol & Sporting Events – Portman Group UK Guidelines
Overseas territories will have considerably more regulations when it comes to partnering with sporting events due to stricter laws and cultures. For example, France is a risky market, and due to some of the sporting events being scheduled there, such as the Rugby World Cup 2023 and the 2024 Olympics it is essential to understand the implication of their advertising alcohol rules early.
A form of marketing used by brands to take advantage of a major events, usually sports, without them being an official partner or sponsor. Two types: